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Meet Courtney Neumann of Flow and Root in RiNo

Today we’d like to introduce you to Courtney Neumann.

Thanks for sharing your story with us Courtney. So, let’s start at the beginning and we can move on from there.
Although art wasn’t at the center of my life until recently, I grew up as a doodler. Doodling was my form of expression of my inner truth. I was at a constant battle with letting my true self be seen, so I found myself immersed in social circles, jobs and activities that depleted me. About three years ago, I started to practice awareness for what I needed and who I truly was, which led me to my first yoga teacher training and across the country from Chicago to Denver.

At age 28, my now husband, Michael, gifted me with my first bullet journal. My immediate response as I flipped through a journal filled with blank pages, was “No way, I’m not creative.” I resistantly began to explore the bullet journal and the impact it had on me was profound and unexpected. For the first time in years, I was in the flow. Nothing else mattered but the possibility held in those sweet, blank pages, the feel of the pen in my hand and the belief that I could create something out of absolutely nothing.

I transitioned from inking + doodling in my bullet journal to creating my own coloring pages and filling them with colors that made me feel how I want to feel energetically. I began to live my life; I began to honor and be proud of my need for quiet, creative time. I started healing myself from the inside out. As I got deeper into my art and began to be recognized as an artist, I felt a shift in my relationship with my inner self. I began to speak to myself from a place of love and compassion and I could feel my inner voice be heard as shapes + vibrant colors were transmitted from my mind to paper.

Earlier this year I made the transition out of my corporate career into the role of a freelance artist + business owner. I am now partnering with small businesses and individuals in custom artwork projects and selling my artistic apparel + goods online. Next year, you can expect to see me at many local markets around Denver, creating my first public mural and leading workshops on creative living.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being an entrepreneur is the most challenging thing I’ve ever committed to, and I find the biggest struggles stem from the limiting beliefs I have about myself and my abilities. Despite the inner healing my art has cultivated, I still find myself getting lost in thoughts of disbelief. I turn to mantras in moments of self-doubt, and those are reflected in my art. The most powerful mantra for me is “I have everything I need,” which serves as a reminder that I have the talent, strength, and ability to create art that moves the world. I put a priority on taking care of my mind + my body first so that when the really tough sh*t comes my way, I’m mentally in a place of resilience and strength.

Flow and Root – what should we know? What do you guys do best? What sets you apart from the competition?
Flow and Root is my art and creative living company, which officially launched this summer. I am the founder and one-badass-lady-show, for now. Flow and Root are built on the philosophy that we are all creative, and when we connect with our inner truth (our roots), we are in our flow. I believe art is a powerful tool in self-expression and healing, and we can speak our truth through color, shapes + textures. I am creating Flow and Root on these guiding principles…

Be in your flow | Express from your heart | Wear the way you want to feel | create something out of nothing | Come home to your roots. Flow and Root are divided into two parts: custom artwork and artistic apparel/goods.

Custom: I partner with businesses and individuals to design custom pieces, such as apparel, wall art, logos, tattoos, podcast covers, etc., that aligns with their truth. I get to know each of my clients personally, so I can create a design that speaks to this season of their life/business. I guide each client to reflect on the tough sh*t, too, like ‘what scares you about starting a business?’ or ‘what are some of the challenges your business is facing?’ I use specific colors, shapes and sometimes mantras in my custom artwork that aligns with the successes and challenges my clients face.

Artistic Apparel and Goods: I launched an e-commerce site where I sell hand-drawn artistic apparel and goods. I am committed to creating vibrant designs all by hand that creates a sense of realness. I love the final look of a piece where there are colored pencil blotches in places where they ‘don’t belong’ and lines that are not perfectly even. Life is messy, man. Why try to hide all that raw goodness that makes us who we are?

When I reflect on 2019, I am most proud of the partnership + community I built with Big Power Yoga (BPY), which is my home yoga studio in Denver. When I launched my first apparel design with BPY, the positive feedback and the overwhelmingly quick sales were remarkable. Since that launch, I’ve acquired many clients that heard of Flow and Root through the BPY community, and I am grateful to say I am partnering with BPY on a second apparel launch, which will be available at the studio in the next couple weeks.

What is “success” or “successful” for you?
Success comes in small packages. I’m not a seeker of the grandiose; I am a seeker of the tiny moments that make the biggest shift. I define success as waking up in the morning and being in joy + gratitude. I define success as creating a piece of artwork, admiring it silently and being in awe of what I just created. I define success as creating a shift in someone’s mindset through my form of creative expression, my art. I define success as empowering someone to believe that they can be in their creative flow every single day.

I define success as living in my flow, expressing my truth and living my fullest, most creative life possible.

Contact Info:


Image Credit:
Jordan Johansen

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