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Meet Dani Everson of Clementines Salon Denver

Today we’d like to introduce you to Dani Everson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My husband John and I opened our first salon in 2011. We initially wanted to just have a small quaint little neighborhood salon. I was nine months pregnant when we opened our doors (I do not recommend). We put all of our savings into this dream of ours and just poured our heart and energy into it. John has a background in advertising and marketing so he was the backbone of our salon while I managed the day to day operations and was behind the chair. After being in business for 16 months, we were featured in Elle Magazine as one of the top 100 salons in the US. That’s when we began to pick up traction and felt our business take flight. We are still in the heart a small neighborhood salon but have grown to open a second location.

Has it been a smooth road?
It has not been all smooth sailing. We had to learn about leadership since neither one of us had been in a management role before. We had to learn about money management and that a good bookkeeper is worth its weight in gold. With growing the size of the business, it has led to having to grow rules, boundaries, and expectations simultaneously. It will probably always be a small struggle to have two different locations and to celebrate a separate staff with unique abilities and talents but still find cohesiveness between the locations.

We’d love to hear more about your business.
We are a salon that focuses on customer service and education. We stay current with the trends by traveling and pulling inspiration from all over. Although I love what we do with our client’s hair and appearances I have to say I love the relationships and the opportunities we have to be a part of our staff’s and clients lives (I sound like a Hallmark commercial I’m sure.) We all look up to one another at the salon and I feel lucky to get going to work and fan-girl over the stylist’s artistry. We have an empowering and encouraging environment where stylists are teaching other stylists their techniques and skills.

Do you look back particularly fondly on any memories from childhood?
I have a lot of favorite childhood memories. I loved summer vacations with watermelon seed spitting contests, TeenBop Magazine poster hanging days, Mario 64, listening to Whitney Houston under my covers, going to the First Ladies’ exhibit at The Smithsonian, cutting my moms hair in fifth grade and having a few aha moments of what I should have done different (sorry mom).

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