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Meet Dr. Lauren Pennetti of Prime Chiropractic in Denver Tech Center

Today we’d like to introduce you to Dr. Lauren Pennetti.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I come from a long line of chiropractors, there are 12 in my family to be exact. Including my husband, my parents, my two sisters and their husbands. A little obnoxious right? I met my husband while I was in Chiropractic school and we headed to California after graduation and starting practicing. We stumbled quite a bit learning how to run a business, market our practice and implement systems that could sustain our business.

I married my husband in 2015.
I found out I was pregnant in 2016.
I gave birth to my beautiful son in 2017.

At the beginning of 2018 my husband, myself and our eight months old sold our chiropractic practice in San Diego, packed up our entire life and moved to Denver. We wanted to build the practice of our dreams which meant starting from absolutely nothing. Being a new mom, moving to a new state and starting a brand new business from scratch came with its challenges. In fact, most days felt like nothing but challenges. Thankfully my husband is also a chiropractor and my business partner. After a two-month lease negotiation, a demolition, a build-out and four months of nonstop marketing and networking, we finally opened our doors!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Personally, being a mom is my most important job and my son always comes first. When we opened the practice, I needed to figure out how to balance having a small child and taking care of my practice members. I definitely struggled with figuring out this balance. When I was at the practice, I felt guilty that I should be the one raising my son. And when I was with my son 24/7, I felt like I was trying to get stuff done for the business and wasn’t 100% present with him. Mom guilt is real!

I told friends and colleagues that I just wanted to be in the practice part time so I could be with my son. Most laughed and said it was impossible, that I either needed to be taking care of my business 100% of the time or be a stay at home mom 100% of the time. I refused to accept that. I was able to figure out a way to be in my practice a couple of days a week and also be with my son most of the week. I urge women, especially new moms, to figure out what is ideal for them as far as work/home balance and make it happen!

Please tell us about Prime Chiropractic.
I am not a traditional chiropractor. I exclusively see prenatal women, postpartum women, and children. I also use gentle and specific techniques that do not include the “cracking and popping” that most people associate with chiropractors. Most people ask why I only see these populations when there are so many people needing help. Well, because I have seen and also experienced how terrible maternity care is in this country.

Pregnant and new moms are in such a sensitive, sacred and hard place and the lack of support provided for them is pathetic. I am out to change that! I am constantly helping women with issues like pain and discomfort during pregnancy, pregnancy insomnia, migraines, recovering from tough births, postpartum depletion, breastfeeding issues with mom and/or baby, babies with colic, etc.

As a new mom, I personally struggled with physically recovering after birth, figuring out breastfeeding and postpartum depression/anxiety. I felt like there were very little resources out there and even if there were resources, they were incredibly hard to find. I truly feel that as a culture we need to be there constantly offering support and help to these women. Although I am only one person, I truly strive to make a difference in every one of my practice member’s lives.

If you had to go back in time and start over, would you have done anything differently?
This is a tough question for me. I really believe that all the failures and mistakes we make teach us the best lessons and make us so much better.

But if I had to do something differently, it would be to not let fear hold me back. I was scared to move to a new state and start a brand new business, and now that we are in the thick of it, and it’s not by any means easy, I wish we would have done it much sooner!


  • Consultation: Always free
  • Neurostructural examination: $50-$150
  • Neurostructural adjustement: $45-$60

Contact Info:

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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