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Meet Dustin Hall of The Brewtography Project

Today we’d like to introduce you to Dustin Hall.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The Brewtography Project started about five years ago shortly after I moved to Colorado.

I started visiting some of the breweries in the area and quickly fell in love with not only the beer but the facilities too. I thought these spaces would make for some great photos with all the wood and metal. I started approaching breweries and asked if I could come in and take some photos.

Shortly after starting this project, I fell in love with the culture of the industry, so my focused changed from the aesthetics of the spaces to the individuals working in them. A few years into the project people started half-heartedly joking that I should create a book with the photos that I’ve been taking over the years.

That was completely and released in early 2018. Today, I’m still getting into as many breweries as I can. I also work closely with the Brewers Association and the Colorado Brewers Guild.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The struggles really fell into place with the book. We failed our first Kickstarter campaign due to some poor planning and unforeseen circumstances — our second campaign funded in about nine hours. My wife and I also miscalculated when we’d have the book ready also due to a lot of unknowns with self-publishing a book. It was a huge learning experience though. Other than that, it’s been an amazing ride with lots of great beer and awesome new friends.

So let’s switch gears a bit and go into The Brewtography Project story. Tell us more about the business.
The Brewtography Project is more of a hobby than anything that focuses on the culture of the craft brewing industry. I spend countless hours at breweries taking photos of the day in the life of the brewery and all of the amazing men and women that work in them.

I’m proud that over the years I’ve been able to build up some amazing relationships within the industry and that people trust that I’ll bring what they are doing to others outside of the industry in the best light possible.

Has luck played a meaningful role in your life and business?
I wouldn’t say much luck (good or bad) played into this project. I truly love working with the people in the brewing industry and do my best to tell their stories. I feel they know this and therefore the photos are better because of it.


  • Discovering Colorado Breweries (the coffee table book) is available at breweries, Colorado History Museum, and online for $49.99

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