Today we’d like to introduce you to Elena Rose Davis.
Thanks for sharing your story with us Elena Rose. So, let’s start at the beginning and we can move on from there.
I became a Massage Therapist when I was 18 years old, back in 2006. After relocating to Denver from Florida in 2008, I found that the industry was ruled by McMassage studio chains. I was questioning if I’d even continue in the bodywork field when I found a little studio for rent on South Pearl Street. Being new to the area I wasn’t familiar with the neighborhood but when I went to check it out, I was pleased to see the quaint street lined with local businesses and old Victorian houses. At this point, I had no clients to speak of, but I had regular chair massage gigs at Whole Foods. So, I decided to take the risk and rent the little studio and start my business; Peace of Mind Massage. I put out a money mailer (this is the olden days before Groupon existed, and people still looked in their mail for coupons). I took on any side gig I could to market myself including VegFest, the South Pearl Street Farmer’s Market, and random private events I scoured for on CraigsList.
I also started my website and tirelessly wrote blogs and added content to it constantly. Slowly, all of my efforts began to pay off. I had several clients every day of the week, and if I had a day off and someone called for an appointment, I’d take it. My mindset was to never turn anyone away because they could love it and buy a package or a gift card. I hustled my ass off, and most days I worked 12 hours between chair massage gigs and clients at my studio. After a year and a half, I was turning away so many clients that people were starting to get frustrated. I started to consider hiring a Massage Therapist to work with me. I was 22 years old and knew nothing about managing people, but I decided to try it. At this point, I moved into a bigger office a few blocks away so that we’d have more than one treatment room. With many trials and tribulations and many lessons learned along the way, I slowly built a team. In 2011 I took over an entire Victorian house on the 1200 block of South Pearl Street, renovating it to become my dream wellness center. In 2014 I retired from Massage Therapy, turning my focus to running the business and also pursuing my other passions in the arts; acting and writing.
In addition to Massage Therapists, I built an administrative team that includes front desk staff and management and their contribution has allowed me to travel overseas quite a bit in the last three years. I became a Sattva Yoga Instructor in 2017 and have continued returning to India for advancing my training which has helped me immensely on my spiritual path. Once I became a Yoga teacher, I began teaching retreats internationally and when I’m in Denver, offering workshops at Peace of Mind. I also invited other practitioners and facilitators to host workshops there as well. This evolution of the business inspired me to rebrand Peace of Mind Massage to Peace of Mind Sacred Wellness in 2019 which I launched at our 10-year anniversary celebration party in January. Today I spend about half the year in Denver, and the rest of the year traveling for teaching, acting and exploring. When I am in Denver, I love to share what I gain on my travels with the incredible community that I’ve been fortunate to have facilitated for the last decade.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I don’t really believe in the concept of a smooth road. Life is more like a river. Rivers are filled with rocks, and the rocks in the river are a part of the river, just as much as the water running through it. The rocks are the obstacles we face along our path, and it is through those experiences that immense growth and transformation become possible. In 2011 when I had just three Massage Therapists working for me, I was invited by my team to dinner. There, they expressed to me how I made them feel when I would show my frustration or irritability as their boss. I was 23 years old, a firecracker, and I often spoke sharply and without enough consideration for how I was affecting others with my intensity. I looked back at their faces and I had a choice. I could continue to act out when I was annoyed or upset, and lose these people on my team, probably find other people to work for me, and go through more of the same. Or, I could humbly accept their feedback and make steps toward growing as a leader.
From that day forward, before I entered my business, I would imagine my heart engulfed in a purple flame. I filled myself up with compassion and loving-kindness so that I could emanate that energy with not just my clients, but also my staff. Was I perfect from that day forward? Absolutely not, but I continued to expand the ways in which I coped with being in a leadership position, and I continue to discover to this day how to lead with love, while also maintaining high standards for myself, my employees, and my business. Now, my business employs 20 people, and some of them have been with me for 6+ years, the average employee staying 3-4 years, often moving on to start their own successful practice. To me, this is a clear sign that I took that feedback, which at the time really hurt my ego, and I transmuted the struggle into growth.
Please tell us about Peace of Mind Sacred Wellness.
Peace of Mind is best known for being a go-to place for top-notch talent in the Massage Therapy field, having won numerous awards for being the “best massage in Denver” over the ten years we’ve been in business. We are extremely meticulous in our hiring process. We have high standards, and would rather have a core elite team than hire someone who is not the right fit, just to meet the demand we have. This does mean that we are booked out, often weeks in advance, but it is well worth it to know you’re in such good hands, literally. We value diversity, and our Massage Therapists have a wide range of skills and modalities. We offer over 20 different massage styles and continue to expand our menu of services. In order to work for us, you must be passionate about evolving through continuing your education, and we encourage this by offering what we call monthly “community skill shares” where one of our Massage Therapists leads a demo in a specialized modality or focuses on a specific part of the body/condition. The entire team practices what they’re taught, and also contributes their own skills, creating an atmosphere of a collective working together to be the best at what they do. In many “spas,” there is not this sense of camaraderie, and a competitive atmosphere is encouraged. At Peace of Mind, most often the therapists are swapping skills while just hanging out in the break room. The other thing that sets us apart is our family environment. Being located inside a home, being that we are all empathic, highly intuitive healers, the culture at Peace of Mind is built on an intimate environment and authentic connection. This culture extends into the workshop space.
The max number of people who can attend a workshop is 15 or less depending on the nature of the workshop. We are unable to accommodate yoga asana, which is one of the things that really sets us apart from other studios offering yoga. In the west the focus of yoga is often dedicated to the physical aspect of the practice (asana), giving little time to the other parts of the practice such as breath work, meditation, and philosophy. In our yogic workshops, we tailor them to a specific topic such as Transmuting Pain, Transcending Fear, Defeating Depression, and Overcoming Anxiety to name a few. We also offer cacao ceremonies, sound healings, men and women’s circles, and continue to expand this aspect of our offerings with the aim of creating a safe, nurturing container for deep healing and transformative experiences to occur. The feedback we’ve received from our workshops is just how much people appreciate the intimate space and community connection. Peace of Mind also makes a huge effort to maintain a Certified Green business in Denver, and our conscious boutique is a reflection of that commitment offering eco-conscious, locally made and sustainable sourced products only.
If you had to go back in time and start over, would you have done anything differently?
I really wouldn’t do anything different in my life because if it wasn’t for the “mistakes” I’ve made along the way, I wouldn’t have grown in the ways that I needed to.
- Upcoming Yoga Retreat in Crestone this September starting at $850 USD: https://www.wetravel.com/trips/journey-to-freedom-cole-chance-crestone-85083398
- Address: Peace of Mind Sacred Wellness
1249 S. Pearl St. Denver, CO, 80210
- Website: POM website: www.denverpeaceofmindmassage.com Elena’s website: www.elenarosedavis.com
- Phone: POM: 303-881-5533
- Email: POM: info@denverpeaceofmindmassage Elena: email@example.com
- Instagram: POM: denverpeaceofmind Elena: devielenarose
- Facebook: http://www.facebook.com/peaceofmindmassagedenver
- Yelp: https://www.yelp.com/biz/peace-of-mind-massage-denver-2
Jonny Edward main photo of Elena. 2 professional photos (group shot of staff jumping and Ashiatsu massage) shot by Dana Doran