Today we’d like to introduce you to Elycia Feldman.
Thanks for sharing your story with us Elycia. So, let’s start at the beginning and we can move on from there.
The pleasure is all mine, I would love to take a moment to share with you the heart behind my boutique floral design studio. For me, floral design is a deeply personal process: from an early age, I felt alive in nature with my toes in the dirt, my hands laced with flowers while climbing trees and running wild on the side of the mountain where I grew up. The landscape of Colorado is in my blood and a big part of the passionate heart beating beneath every design I bring to life. I took this deep love of all things horticulture and nurtured it throughout my youth: apprenticing in floral shops for years and eventually earning an applied science degree and floral design certification.
After college, I took a job at an herbal company where I worked for seven years, this was a key experience in my life. I had a group of incredible women as mentors! Year four, my first son was born. As a creative outlet during this time, I began experimenting with pressed flower artwork. Three years later, my second son was born and I knew it was time to transition into starting my dream floral business. I left my position, drew out my IRA, paid for my midwife, and bought out a lovely floral business in Denver. It was a whirlwind of change!
Through much effort over the past nine years and with lots of help from family friends, and colleagues I have developed Wild Blossoms into a bespoke floral design studio. Specializing in local flower packages, custom full service weddings, elopement bouquets, and bouquet preservation services featuring my signature pressed flower art.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’ve never struggled with being creative, that part comes naturally to me! Absolutely it’s been a struggle, I left my comfy well-paid job with health insurance to work in one of the most demanding industries with a perishable product. Not to mention being a wife and young mother has its own challenges. But I love it and I’m a floral designer at heart for life!
Really though- I think learning to price for profit, sell, and market myself have been the biggest hurdles business wise. Also, I never imagined building websites and navigating social media would take up such a large part of my life! I’ve had to learn it as I go and invest every penny back into the business for professional help. I have definitely matured into the seasons of this life and I’m excited to rock it- in 2020! It’s been a beautiful struggle every step of the way and I couldn’t imagine my life without this amazing craft that provides so much joy and beauty to others.
Alright – so let’s talk business. Tell us about Wild Blossoms Studio – what should we know?
Wild Blossoms Studio is a bespoke floral design studio. Meaning tailored to your needs. We Specialize in local flower packages, custom full service weddings, and elopement packages. I am also really proud to be of the few offering bouquet preservation services featuring my signature pressed flower art.
Over the years, I’ve owned and operated Wild Blossoms, collaboration with other homegrown business’ and our amazing local farmers has always been a priority. I firmly believe in using sustainable, locally sourced materials whenever possible in my designs. I take a lot of pride in featuring farm-to-table blooms that are seasonally available. I am also proud of the 200+ pressed flower pieces of art being displayed all over the world.
Any shout-outs? Who else deserves credit in this story – who has played a meaningful role?
I have so many people to be thankful for! My husband and family are my biggest supporters. Northern Colorado has a great community of other florists and flower farmers who continually provide inspiration, education, and a helping hand when needed. So many talented photographers. The creative agency. The great people providing online floral education. My art and horticulture teachers I was blessed to encounter. Diane Waltman. Carla Brookman. Mary Palmer. Kathryn Higgins and the old school Motherlove crew. All my past and current helpers. My accountant and bookkeeper. Melody Stevens for documenting my process this past year not only with her photography but also with her storytelling skills. Most of all, my Mother who has been a champ this past year at handling business and helping me with my kids- I seriously couldn’t do it without her!
- Website: https://wildblossomsstudio.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/wildblossomsstudio/
- Facebook: https://www.facebook.com/NorthernColoradoFloralDesign/
Melody Stevenson at Melodic View Photography