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Meet Emma Straight of Kondition in Boulder

Today we’d like to introduce you to Emma Straight.

Thanks for sharing your story with us Emma. So, let’s start at the beginning and we can move on from there.
Fitness has always been in the periphery for me, whether it was competitively swimming, working as a front desk person in a gym or teaching Spin classes on the side but I never thought of it as a career, until recently. After dabbling in a few things, I found technical recruiting and worked as an internal recruiter for some top tech companies (Google, Facebook, Eventbrite and more) for 13 years. It was a great career but I found myself completely unfulfilled and bored for the last few years. Simultaneously, my family and I moved back to Boulder (where I grew up) and was disappointed in the fitness offerings here, especially with how so many other things had evolved and improved.

The gyms in Boulder were mostly outdated and/or catering to professional athletes. I didn’t think of myself as outdated or an agro athlete, so I felt unfulfilled again.

Putting 2 and 2 together, I thought “hey, there’s a need here and I think I can be the person to do it”. Thus, I opened up Kondition, an upscale fitness facility in the heart of Boulder, that offers a variety of group fitness classes (cycling, yoga, barre, dance, hiit, strength and more), all in a spa-like setting. We are focused on building a true community and bringing the most current trends in group fitness to Boulder with top-notch instructors who care about YOU and your well-being. We opened in July 2018 and have quickly become the best new “gym” in Boulder!

Has it been a smooth road?
Being a woman business owner in Boulder I thought would be a piece of cake. I was wrong. I have been belittled and overlooked, especially during my massive buildout for my space. I had to learn new construction terms quickly and prove myself daily. I also was not able to secure the whole of my initial funding so had to convince my husband to invest our life savings into Kondition. Building a small business in Boulder is not for the weak of heart. There are small businesses closing every day with increasing lease rates but I am determined to make this a huge success!

So, as you know, we’re impressed with Kondition – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I am most proud of the team I have hired and the community that has already so seamlessly and naturally built around this business. Every day I walk in and am continually impressed with the level of instruction and service and with the love from our members.

Let’s touch on your thoughts about our city – what do you like the most and least?
I was born and grew up in Boulder. It has changed dramatically since being here as a kid and there are great things and not so great things about the growth. I like that Boulder is progressive and beautiful and safe. I dislike the lack of diversity and how expensive it has become.


  • $26 Drop In
  • $225 10 Punch Pack
  • $199 Unlimited Monthly Membership

Contact Info:

Image Credit:
Ashlee Burke Photography

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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