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Meet Eric Hinman

Today we’d like to introduce you to Eric Hinman.

Eric, can you briefly walk us through your story – how you started and how you got to where you are today.
I started an insurance brokerage the day after I graduated from college. For seven years, I went door to door selling property and casualty insurance to niche markets in upstate, NY. I hired a secretary to manage the day-to-day operations in 2009, then co-founded a software company, called Rounded. Rounded became a leader in b2b and b2c mobile applications for clients across the country.

I sold my shares in Rounded in 2014 and then started investing in passion projects – a fitness facility, two restaurants, and several consumer brands in the health + wellness space. My day to day now is content creation. Working with brands whose products and services align with my lifestyle. My personal brand has become my main business focus – allowing me to do what I love every day.


Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Life is a roller coaster ride. I’ve had plenty of downs, and I’m so fortunate to now be living and writing a thriving chapter.

Here’s a story from when I was competing in Ironman:
Ten days before Ironman Lake Placid, on a routine training ride, my forearms slipped from my aero-bars and I crashed into a ditch. It hurt like hell! A trip to the emergency room ensued. The verdict, no broken bones, 20 stitches in my chin, a mangled and stitched finger, and epic road rash.

After, I was left questioning the nurse. Can I swim tomorrow? Can I run tomorrow? Can I bike tomorrow? Can I race Ironman Lake Placid in 10 days (of which I had spent the last three years training for)? The answers were all “NO”! Disobediently, I rode the next day with a bag on my hand, to avoid getting the stitches wet. I ran the following day, ziplock bag on hand! I swam for the first time one day before Lake Placid (one day after my stitches were taken out). The pain from the water pressure on my finger was nearly unbearable. Should I race? Can I race? Both were questions I asked myself in the days leading up to toeing the water on Mirror Lake Beach where the 2.4 mile swim would commence.

I raced. The adrenaline trumped the pain. I crushed it and qualified for the World Championships in Kona Hawaii. I share this story because it taught me many life lessons. Don’t let hardship interrupt your dreams. Find a way. Conquer what you’ve set out to do. Anything is possible.

Eric Hinman – what should we know? What do you do best? What sets you apart from the competition?
Currently, I’m immersed in the world of “influencer marketing”. I’m helping dozens of consumer brands build ambassador/influencer programs. I’m also regularly commissioned to shoot digital campaigns, recently working with Whole Foods, Vita Coco, Vital Proteins, Optimum Nutrition, lululemon, Degree, and GNC.

What sets me apart – I’ve built a business around my lifestyle. I have the freedom and flexibility to do what I want, every single day. I’m known as “the guy that works out A LOT”!

What is “success” or “successful” for you?
Success for me is having the freedom and flexibility to do what I want every single day. AKA: Chasing perfect days. Through exercise, engaging conversations, meeting new people, outdoor adventure, and my recovery routine, I strive to maintain a “flow state” from the moment I wake until my head hits the pillow at night.

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