Today we’d like to introduce you to Marguerite McEvoy Shipman.
Marguerite, please share your story with us. How did you get to where you are today?
Entertaining is in my blood. I grew up in a house in Atlanta, Georgia where dinner parties were always taking place. My parents favorite “party trick” was having me open a bottle of wine for their guests when I was ten years old.
After graduating from Miami University of Ohio, I moved back to Atlanta and realized I wanted to be an event planner so I earned a certificate in Meeting and Event Planning. After landing an internship in Colorado, I moved to the Vail Valley in 2011 to work at Vista in Arrowhead located in Edwards.
In 2017, I took the next step in my career and went to work at the prestigious Ritz Carlton, Bachelor Gulch. At the end of the 2018 winter season, I took a promising new job at a local venue. My new job title was director of events, which I was so excited about!
They say we find strength in adversity, and after ten days working my new job, I was let go. I was told that “I didn’t fit in with the culture of the work place” and I “didn’t take direction well” only to find out a month later that the reason I was let go was because the person I was hired to replaced decided they wanted their job back. It was then I decided to start my own business, I was going to be my own boss!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
After I was let go from the job I had for ten days, I was very down in the dumps. I thought I was horrible at my job and that perhaps I should find a different career. I started my business in the middle of the 2018 wedding season, when most couples and clients had found their planners and coordinators for the year. It took me six months to book my first client. In that time, I worked on building my brand, marketing my business, creating a website, collecting reviews from former clients I had at past jobs. I also networked as much as possible.
When I first went into the event business on my own, I was so scared that I would be rejected by the other vendors, however it was the complete opposite case. They embraced me, asked me to help them with their events, and gave me advice and suggestions. Without the vendors I was so scared of to start with, my business would not be where it is today. If I had any advice for someone starting out a new business it would be to embrace your colleagues and competitors, and not be afraid of what anyone thinks. Most of my business today comes from those very colleagues!
Events by Marguerite – what should we know? What do you guys do best? What sets you apart from the competition?
Events by Marguerite is an event planning business that services Vail and Beaver Creek in the Rocky Mountains of Colorado. I specialize in a wide array of events including weddings, birthday parties, corporate events, bridal and baby showers, housewarming parties, and proposals, from two to four hundred guests. My professional services include venue sourcing and site selection, contract negotiations with vendors, food and beverage consulting, invitation and menu design and full event design.
In the wake of the COVID 19 pandemic, I was honored to plan a client’s wedding, originally scheduled for Colorado, in Paradise Valley, Arizona. Now I have expanded my business to include destination elopements and micro weddings!
I bring a bright personality, flexibility, and elevated sense of style to every event I coordinate. My fun, vibrant personality has led to long-lasting relationships with fellow event professionals and vendors. My attention to detail and ability to understand and take clients directions, sets me apart. My specialized experience in food and beverage, hotels and venue management help navigate contracts and negotiations for my clients.
My favorite part of any occasion is witnessing the client’s satisfaction when they are happy with how their vision came to fruition.
What moment in your career do you look back most fondly on?
Every time I book a new client, I get a sense of success and rush of happiness. Each obstacle I can overcome with my clients to make them happy makes me proud. With what has been happening to the event business due to the pandemic – basically shutting down all events for a few months and capping the size of events for the rest of 2020 – each time I can make a client happy or hear them say “we would be lost without you” makes me proud. It has not been easy to plan an event in 2020 so if I can navigate a win for both my client and my vendors, I am extremely satisfied.
- Website: https://www.eventsbymarguerite.com
- Phone: 404-247-3565
- Email: email@example.com
Brooke Heather Photography
Kathy Beaver Photography
Byron Park Photography