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Meet Farah Jimenez of Nails By Farah in Denver Tech Center

Today we’d like to introduce you to Farah Jimenez.

Farah, please share your story with us. How did you get to where you are today?
I started doing nails back in 1998 at Antione Du Chez. It was there that I learned about customer service and improved my technical skills. After five years, I took a sabbatical and spent an entire summer traveling throughout Europe. It was an amazing experience! I came back rejuvenated and ready for my next step. I got a job at a local day spa in Denver. I worked here until the recession hit. It was a very scary time for everyone. I also put myself through college as an adult. I graduated from CU Denver with a business degree in 2016. It was one of the hardest and most rewarding thing that I’ve ever done. We all had full schedules that dwindled to nothing over a period of a few months. I was living off my savings and was getting close to moving back home with my parents. The spa, unfortunately, had to close their doors. I took the small clientele I did have and moved to Solera Salon in Centennial. It was the best decision ever! I was able to rebuild my clientele and persevere. I have the opportunity to bring some playfulness to my work and my clients. Nails is such a fun and creative career and is always evolving. Also, you can’t beat being your own boss. I’ve been successfully self-employed for ten years and I love it. I love the freedom and creativity.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being self-employed has its ups and downs. You really have to be disciplined and work on your business as well as in your business. You can’t just show up to work and expect to be booked. You have to constantly put energy into your business. I always have to assess myself and ask “Am I inspired by my work and my clients?” , “Am I giving them the best of me?”, “Am I putting enough effort into my online presence?”. Being self-employed isn’t always easy, but when things are going good, it’s great.

We’d love to hear more about your business.
I am a nail technician. I offer manicures, pedicures, gel polish, and hard gel. The bulk of my business is hard gel services which is another form of artificial nails. The thing that I’m most proud of is the longevity that I’ve had over the years. I’ve had some clients that have been with me for 20 years. And they trust me. I’ve also managed to stay competitive by offering some of the latest nail trends. What sets me apart from other nail salons is that I feel like I bridge the gap between upscale spas and discount nail shops. I also offer a customized services.

What were you like growing up?
I grew up with immigrant parents and three siblings. There was never a dull moment at our house. I have no idea how my parents raised the four of us. We were like tornados.

I was definitely more shy and reserved growing up.

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