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Meet Jack Dorfman of Shift 23 Media in Boulder

Today we’d like to introduce you to Jack Dorfman.

Jack, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Shift 23 is a media production company born from the desire to encourage education through the creation of collaborative, interdisciplinary art. The three founders (myself, Ayla Sullivan, and Anders Minor) knew we wanted to continue working together after graduation from CU Boulder, and the best way to do that was through the formation of the company. We self-produced original short films, theater, music, and are working on our first television series. The goal was always to combine the creation of our art with an educational foundation, which we do by providing tutorials through our social media, and eventually expanding into infrastructure with full-fledged classes and instruction. We intend to redefine the notion of expensive and elitist ‘art schools,’ by making art the most accessible form of education.

Has it been a smooth road?
So far, we have been self-producing our content, which has required some creative methods to achieve the high-end results that we want. Some specific challenges arose from our most recent project, the pilot episode of You, Me, and the FAFSA, a show which is a comedy that dissects the lengths it takes for people to get quality education in this country. We completely self-produced the pilot, leading to creative solutions for otherwise expensive problems. However, we view financial limitations as a way to further express our creativity. Film making requires just as much creativity to actually make the project happen on a low budget.

So, as you know, we’re impressed with Shift 23 Media – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our films and art are distinguished from the rest of the industry in the way in which they are made. We surround ourselves with dedicated artists committed to ethical production, where passion is valued and our labour is our own. We believe in working with artists who inspire us and are inspired with us in order to actively engage a community of storytellers who are rising up together—rather than fighting for the top. By stimulating collaboration from everyone involved, we are able to create passion-fueled projects at a fraction of the cost of bigger-name productions. We are all comparatively young to be doing this work, yet we look at that as an advantage. We have the ability to connect with younger audiences because we are younger creators, our problems are the same as theirs. At the same time, by making education an instrumental part of our system, we aim to encourage the creation of much more art to shape the world.

Let’s touch on your thoughts about our city – what do you like the most and least?
Denver has been a fantastic city to serve as a launching pad for our company. In our collaboration with Learn Your Rights in Colorado (LYRIC), we made a short film encompassing the beauty and personality of the city. However, Colorado as a whole has a limited infrastructure for arts (something which we plan to change). Because of this, we are expanding our base to New York City, but Denver will always serve as our foundation.

Contact Info:

Image Credit:
Jack Dorfman, Andrew McGraw, Anders Minor, Erin Neitzel, Raine Roberts, Kristen Williams

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