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Meet Jeffery Bolling of Jeffery B Jewelers in Cherry Creek

Today we’d like to introduce you to Jeffery Bolling.

Jeffery, please share your story with us. How did you get to where you are today?
We offer a unique shopping experience at Jeffery B Jewelers due to Jeffery’s invaluable experience. As the only African American fine diamond, full-service jeweler in the state of Colorado, Jeffery B is proud to personally assist and serve the community with his son Christian by his side. As a talented horologist, Christian is truly blazing his own unique path into the industry. Although we are first-generation jewelers, creating a legacy doesn’t begin to describe the importance of opening the door each day. We are invested in the community and strive to serve with a level of professionalism and integrity that is beyond reproach. Jeffery B and his family are committed to serving Cherry Creek and beyond.

We often question what it takes to garner more support for small businesses. Is it marketing? Are the big box stores more appealing; or is the small shop owner a mystery? Allow us to dispel the myths by sharing Jeffery B’s professional journey. Jeffery has over thirty years of experience in the jewelry industry. After leaving the U.S. Army in 1986, Jeffery’s first job in the industry was in Akron, Ohio at Cowell and Hubbard Jewelers. His success in the jewelry industry came swiftly. Jeffery later moved to NYC and started his career at Bushes Jewelry on 14th Street. He promptly grew from part-time sales to store manager. After falling in love with the concept of designing, Jeffery left the store and moved to Los Angeles to travel the U.S. designing bridal rings for Zales. Seeking new challenges, Jeffery became the only African American to be a diamond jewelry salesman with Simon G.,Tycoon, Richa Creations and Yourline Jewelry. Jeffery later married and settled in Colorado, where he opened his first retail store in Aurora, September 2010. Years later, Jeffery desired the mall experience and moved the store to Southlands. The design business rapidly grew and Jeffery moved to Cherry Creek in August 2019 to reach a wider audience.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Owning your own business and blazing a new trail in a new state definitely comes with challenges. We had to move three times within 11 years in business. That is a financial struggle in itself. We are thankful for our loyal customer base who followed us with every move. To date, nothing has been more challenging than Covid-19. It created an ongoing operational change that we will deal with aggressively.

Alright – so let’s talk business. Tell us about Jeffery B Jewelers – what should we know? What have you learned along the journey?

KISS: Keep It Simple Stupid

I was granted the opportunity to attend a promotion for Bulova Watch Corporation with Sir. Richard Branson. They opened the Q & A session with the owners of jewelry stores invited for the evening. As a young man who obviously idealized Sir Branson got his chance to ask a question; I asked, “Sir. Richard Branson, I want to grow my business and get the most out of my employees, what would you say is the best thing I could do to grow my business and make my employees more productive?”

Everyone waited with bated breath for what we knew would be some philosophical deep answer….Sir. Branson said, “Make them feel wanted and cared about; if you see someone tired, tell them to take the day off. If there is a school project due with their kids tell them to go home early and work on it. If your employees are doing a good job tell them. That’s how I have grown my business. Next question.”

Keep It Simple; because if you don’t you run the risk of being STUPID. From day one, my goal has been to make everyone who comes into our business feel welcome; in return they leave after a genuine experience, trusting that we cared about their needs.

People do not care what you know until they know that you care. My father, Rev. Thomas J. Bolling taught me that it must start from the top down. If I fail to deliver on anything, I will not fail for lack of trying nor caring; which in many cases is our best customer service technique. I have learned by doing and perfect I am not; but I have had minimal complaints. I have always treasured our relationship with clients and put the clients needs first.

When It’s Love, It’s Jeffery B.

Our mantra was developed during an interview the first month I opened. A gentleman asked why should someone come to Jeffery B and what separates Jeffery B from all the other jewelers? I had not given this question much thought, so I answered as honestly as possible.

“I truly love what I do; making jewelry is unlike anything else. The pieces that I make are often life-changing. Two separate lives becoming one; the beginning of a family unit, a symbol of a union that will represent for generations. To be a part of that is an honor that I truly cherish. I don’t know anywhere else, one may go to have an engagement or significant piece of jewelry made that would deliver with such passion. If it’s a ‘just because purchase, a friendly gesture purchase or something for someone you liked’; many stores are available. Yet, when it’s for the one you love, truly love; you should come to Jeffery B.”

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Behind every good man there is a better woman; my wife Leslie has been my biggest supporter, cheerleader and teammate. There truly would be no Jeffery B without Mrs. B. She was one of very few black female executives at Time Warner Cable. That is impressive in itself; and she retired the same week Jeffery B opened its doors.  After more than a quarter of a century in an exemplary career, Leslie came to bring me lunch one day; and from that day, we worked side by side in our stores for ten years.

Jeffery B.’s future is all about Christian B. Christian is the first professionally trained and educated black watchmaker in Colorado. He recently launched a line of custom jewelry under “Christian Stone”. Christian has been in the business predominately all of his life. Learning to count by counting trays of rings when I returned from the road piqued his interest. He is quite adaptable to new trends and learns design techniques quickly. There is truly no prouder moment than for your son to follow in your footsteps. Christian has ushered new energy into our business and Jeffery B Jeweler’s legacy is in good hands.

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Image Credit:

Jeffery B images and license

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