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Meet Jennifer Lane

Today we’d like to introduce you to Jennifer Lane.

Jennifer, please share your story with us. How did you get to where you are today?
I got started in the event planning and event décor industry in 1990. At the age of 16, I was working at a restaurant with an event space and handling the events that came in as the restaurant manager.

By 18 years old, I was at Pinehurst Country Club in Denver Colorado as the right hand of the Event Manager and handling nearly every event that comes through the Club. We would average 1000 events per year. Assisting members and their guests in planning their events such as baby showers, sweet 16s, corporate events, galas, fundraisers, golf tournaments and high-end weddings for individuals like John Elway, Janet Elway, Patrick Roy, Lannie Garret, and Joe Sakic. At the Club, we had seven event spaces and during high event seasons, like the summer and holiday’s we would have all of the spaces booked twice a day.

The club then realized that in high-school, I had worked with H.S. theater creating backdrops and props as well as assisting a professional haunted house in building the features from the ground up and then getting to act as characters in it, as part of a high school project. At the club, with the assistance of the maintenance department, we built the clubs first haunted house, which continued annually until I left the club. We also held several themed quarterly events for the members in addition to our private events that members or their guests booked.

Some of my favorite themed events are where we turned the ballroom into a 1950s sock hop complete with 50s cars, big band with amazing dance floor and 50s styled booths for seating; Studio 54 with a huge stage, live band, cages with go-go dancers; James Bond featuring an amazing 3 sided mirrored bar and mirror back bar, live characters to play the bad guys, giant martini glasses with dancers, a four ft tall 007 free standing logo, and of course a casino; Colorado mountain top with 40 evergreen trees; 14 ft tall fall aspen type trees, giant rocks, a stream, life-sized bear that was free-standing, deer, mountain lion and a moose; and New York-New York which featured of course the New York skyline along an entire wall, 8 ft tall feather trees, lady liberty, a mini Central Park with trees – green & gold, flowering and dripping in crystals, flowers, and ponds.

Although I loved everything about working at the club and making event dreams come true, I wanted to be able to offer more personalized services and be able to assist clients with all of their event needs, so I went to school to become an international event and wedding planner and went out on my own.

Now, I am known as the luxury event planner creating stunning and up-scale events and weddings for the exclusive throughout the U.S. in Colorado, Nashville TN, Ashville NC, Reno, Las Vegas, Lake Powell, and more as well as International locations such as Scotland, Ireland, Capri Italy and Paris. With a team of 15 fabulously talented individuals we custom plan unique events and jaw-dropping weddings; setting trends while still staying true to classic design and style.

Our private and corporate events are fresh, fun and over the top. Usually featuring unexpected elements, such as live actors and over the top décor. Our themed events usually result in jaws dropping and attendees exclaiming, Wow!” Our clients still consist of individuals such as TJ Ward, Joe Sacik, and H.B. and Heidi Erickson.

We are not the least expensive event planner based in Denver Colorado, however, we are the most experienced and creative. We are open to all individuals and companies, except for do it yourselfers.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My first struggle was with the non compete I had with the company club, these were my ideal clients, however, I wasn’t able to work with the members of the club or their friends without breaking my non compete. So I struggled for years as to where to find my clients. I tried event and bridal shows, however, these are not our usual clients so they did not work for me.

We have struggled with clients who really want us to plan their events (Jennifer Lane Events) or create amazing decor props and items (Event Decor Divas) and then not be able to afford it.

We have struggled with finding warehouse space that is reasonably priced, in a decent area, where we can paint, saw, glue, glitter and pull the truck in to load/ unload as well as store all of our linens, backdrop fabrics, and large props like life-sized rearing horses, old west props, Paris props etc, oversized Alice in Wonderland, Candyland, and Willy Wonka.

So, as you know, we’re impressed with Jennifer Lane Events / Event Decor Divas – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Jennifer Lane Events is known for going above and beyond in event planning, for offering event planning services that are only offered by us, and leaving little to no chance for errors. In 27 years, we only have two clients who have not loved what we have done. We take pride in the fact that we work hard for our clients to create unique and extraordinary events that last in guests memories. Such as four years ago, we did Alice in Wonderland for Heritage H.S. where the teen went down the rabbit hole, was met with a seven-foot-tall caterpillar, and through the talking flowers, the dessert station, of course, said eat me/ drink me. From there, the teens were able to play crochet with the Red Queen, then have dance-offs with Tweedle Dee and Tweddle Dum and the Mad Hatter. Alice was up and down on stilts all night so that she was small and large. The high school still talks about it and we get requests every year for decor for prom. We love it when we can do something unexpected and blow the minds of our clients.

We are known as The Luxury event planner, offering both local and national and international event planning. Having a custom decor company as well makes it so that your event isn’t a Pinterest board re-do but something no one has ever seen before.

We meet with clients typically at their home or in their place of business.

Most of our clients are Country Club members, CEO’s or the assistant of the CEO, many are in the Polo Club, about 1/2 our clients live in gated communities or at the edge of the golf course, or are fun families. Our corporate clients are typically 150 – 2000 people strong and desire the unusual, over the top and customized planning and decor.

So, what’s next? Any big plans?
This year we are working on bigger events with larger budgets that allow us to create more amazing event pictures. Nearly half of our events and weddings with year require a security team.

One of our weddings we will be creating a fresh flower wall twenty feet long and fifteen feet tall. Another one of our events will be featuring six-foot tall crystal trees and a forty-five-minute long bridal fashion show. We will be doing a $240,000 wedding at the Biltmore Mansion in Ashville NC.


  • Elopement package for up to 30 guests starts at $9000, includes venue, catering, cocktails, cake, DJ, photography, videography, professional planning, expert coordination, invitations, hair and make up. Decor is extra. You’re on your own for wedding day attire & rings.
  • Private events for planning/ coordianting starts at just $150 per hour. Avergae is 15 hours
  • Corporate event planning / coordinating starts at just $150 per hour. Avergae is 15 hours
  • Custom decor starts at a $250 per hour design fee, then supplies and labor.

Contact Info:

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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