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Meet Jennifer Peters of Just Be Kitchen in LoHi

Today we’d like to introduce you to Jennifer Peters.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I set out on a journey to close the gap between who I am and what I do! Food was the best way I knew how to serve others, so food became my mission. And wanting to create a space of connection and belonging.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Entrepreneurship smooth? No struggles? Ha! Of course! I had financing challenges; I had people tell me I was crazy, I had real-estate challenges and landlords that refused to let me lease. The list goes on. I think the Universe has a way of asking if you REALLY want something. And you quickly find out because every way that you think it’s going to go…it doesn’t. But you have to keep going. You find a way. You push through and you do things that you didn’t realize you had the strength to do. And then…you get to do it again the next day. And the next.

Just BE Kitchen – what should we know? What do you guys do best? What sets you apart from the competition?
We are Denver’s first 100% gluten, grain, refined sugar, dairy, soy, corn, peanut, and legume free fast casual! We are also the only restaurant that is Whole30 approved that’s HQ’d in Colorado. But while food is at the core of what we do, it’s our guest experience that makes us different. We are a place of connection and belonging for anyone seeking to be a BEtter version of themselves.

We wanted to create a caring and loving space that allows guests to eat nourishing food without having to feel sacrifice or lack. Our comfort-food designed menu is designed to serve wholesome food that allows guests to feel abundance & fulfillment! Eating healthy doesn’t need to be about lack!

What is “success” or “successful” for you?
Am I enjoying the journey? Am I fulfilled? Am I experiencing growth & progress & expansion? And I pushing the edges of my limits and feeling uncomfortable so I have to find the courage to go forward regardless? If yes, I’m successful.

Contact Info:

  • Address: 2364 15th Street, Denver, CO 80202
  • Website:
  • Phone: 303-284-6652
  • Email:
  • Instagram: @justbekitchen
  • Facebook: @justbekitchen
  • Twitter: @justbekitchen

Image Credit:
Sara Addy & Amelia Alpaugh

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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