We are thrilled to be connecting with Jim (Doc) Dorkins again. Jim (Doc) is an Owner/Founder and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Jim (Doc) below.
Doc Goodbeard Beard Care Products was established in 2017. Owner and founder, Jim (Doc) Dorkins is a proud veteran of the U.S. Air Force. He spent his enlistment as an aircraft refueling vehicle repairman. Working as a tractor/trailer mechanic for almost 35 years after exiting the military and he was medically retired due to injury in early 2016.
Jim (Doc), it’s been too long since we last connected. Thanks so much for taking the time to share your thoughts with our community again. Some readers might have missed our prior conversations, so maybe you can kick things off for us with a quick intro?
I decided to start Doc Goodbeard Beard Care Products as a result of several conversations with my son about starting my own business. After purchasing several beard care products online and being disappointed that they all smelled remarkably similar, even though the descriptions were quite different, I felt that there had to be other options. Not wanting to have a scent that was like every other beard wearer, I looked into making my own, unique fragrances. I believe that beard care does not have to be difficult. Our products are easy to use, effective and all natural. Simple in formulation so you get the maximum benefit from each ingredient. Uniquely scented, offering our customers a collection of scents that are a little different. Some are spicy, some are earthy, and others are a little more cologne like, yet still subtle. All of our balms and oils are formulated to be something outside the “traditional” type of beard scents. Unique and appealing.
There are a number of high quality ingredients in your products, why have you chosen them?
The ingredients in all of our Doc Goodbeard products are the most important aspect of quality beard care. The majority of beard balms on the market use Shea butter for its great moisturizing properties. I chose Kokum butter as the main ingredient because it is better for the skin and hair. Restoring elasticity to the skin and penetrating the hair shaft to provide superior benefits to the beard and face. It is also lower on the comedogenic scale and is less likely to clog pores than other butters. The beard oils we provide feature Jamaican Black Castor and Hemp oils. Jamaican Black Castor oil (JBCO) is reported to restore moisture to the hair. It may also relieve dandruff and dry skin, as well as promote hair growth and control acne. JBCO has been a staple of hair care in the Jamaican community for many years. Hemp oil is also great for the skin and hair. It is rich in Omega-3 and Omega-6 fatty acids and is non-comedogenic, meaning it will not clog pores. Hemp also has anti-inflammatory and anti-irritant topical properties that help soothe the skin. A 2015 study from the International Journal of Trichology found that the oil plays an “important role in protecting hair from damage”.
We notice that you don’t have the “traditional” Sandalwood, Cedarwood type fragrances that are so popular. Why is that and is that what makes Doc Goodbeard stand apart from other beard care products?
All of the scents we offer evoke memories for me, and the names have meaning as well. I have chosen fragrances that are a little different than a lot of other beard care products because I think that we all have grooming habits that are unique to each of us. I want to offer uniquely scented products that allow my customers the stand apart from other, more “traditional” type of fragrances. There are some really great scents that include Sandalwood and Cedarwood, I think my customers like the option to have a different fragrance in their beards. The one that stands out most, to me, is Lavender and Sage. Called Lavender and Lace, it is the first blend that I experimented with. The earthy, nutty, and herbaceous aroma of Sage combined with the camphor like, woody fragrance of Lavender. . Calming and grounding, this is still one of my favorites.
Are there any plans to expand your product line?
I entered the market with 5 non-traditional beard balm scents in July of 2017. That lineup has now expanded to 10 balms, 5 oils, moustache wax, beard wash and a regimen kit for our customers. Our balms are formulated to provide superior moisturizing and conditioning and a noticeably light amount of hold. Providing my customers with a natural looking, healthy beard. In the future, I hope to expand to a women’s line of hard colognes that can also be used in the hair to control split ends and fly-aways. As well as continually exploring unique scents that appeal to those that choose to stand apart. Currently, the beard wash is only available in Green Tea Tree, our number one seller. I hope to introduce beard washes that match our 5 top selling scents, to compliment our line of beard oils.
In what way does Doc Goodbeard Beard Care Products support or give back to the community?
When I first started thinking about starting my own business, I knew that I wanted to support an organization connected to assisting veterans. I looked at many other organizations, and then I found the VFW National Home for Children. One of my friends in Ohio is a Post Commander there. I contacted him to ask if he had any recommendations and he said he would send me a DVD about the National Home. When I saw what they do to help veterans, I knew that I had to support them. A portion of all sales is set aside to be donated to the home every December. My dream is to hand them a $500,000 check one day soon. They are a fantastic organization and provide invaluable services to my brother veterans.
What advice would you give to beard wearers that have never used products to care for their beards?
Be patient. I couldn’t grow a decent beard until about age 40. Don’t compare yourself to others either. Grow the best beard that YOU can grow. Keep it clean. Moisturize and condition with quality beard care products and support your hair and skin from the inside also. Eat healthy, stay hydrated, supplement properly with things like vitamin E and Biotin to start. If you find that your body needs additional help, speak with a qualified professional about what to add. Get plenty of sleep and exercise too. Wear it with pride! Don’t trim too often and remember…… “It’s all about the beard, Man!”
How has the current situation impacted your business?
The current situation has adversely affected all small businesses in some way. I was growing my business by doing a lot of local fairs, festival, markets, bazaars and other face to face events. In March of 2020, that all came to a complete stop! I was trying to increase my online presence, and was seeing a slight uptick in online sales, but now I was forced to transitioning to a completely web based business. Unfortunately, I was not prepared to pivot at that rate of speed. However, fortunately I have the support of several organizations here in the Denver area to assist in the transition. Rocky Mountain Micro Finance Institute (RMMFI), Colorado Division of Vocational Rehab (DVR), Bunker Labs/Veterans in Residence are some of the best organizations I have had the pleasure to be associated with locally. I also joined the Connected Commerce Council (3C) in Washington D.C. and they provided me with a digital makeover in the summer of 2020. Sales have dropped dramatically and expanding my digital footprint has proven difficult, because I wear all the hats, for marketing, production scheduling with my co-packer, and many other areas also. Sometimes, it can be very overwhelming. I also have the support of a very good friend, who helps me in any way he can and is a tremendous source of encouragement too. It has been very difficult to say the least, but I have a tremendous support network that I rely on heavily.
Thank you so much again for sharing all of this with us. Before we go, can you share with our readers how they can connect with you, learn more or show support?
- Website: www.docgoodbeard.com
- Facebook: https://www.facebook.com/docgoodbeard
- Linkedin: https://www.linkedin.com/in/jim-dorkins-7998537/
- Twitter: https://twitter.com/docgoodbeard
- Youtube: https://www.youtube.com/channel/UCwrP1z08QV59-9JkMqkmwZA
Photo #1– All 10 balms Photo #2– All 5 oils to compliment our 5 top selling balms Photo #3– Long time customer. Nick R. at the Beard Bout in June 2018 ( He won 1st Place in All Natural beard/ Styled Moustache) Photo #4– Doc at the Denver Flea in December 2018 Photo #5– Doc Goodbeard Regimen Kit Photo #6– Logo July 2020 All photos taken by Jim (Doc) Dorkins/Kevin Gouran