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Meet Joannie Veals of Studio Jays in DTC

Today we’d like to introduce you to Joannie Veals.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
So, I started my salon in 2010. I didn’t know a lot about the business side of things, I just knew I could do hair really good! I was working for TIAA-Cref, I happen to be on leave because I had back surgery, so I started researching how to open up a business and started teaching myself new techniques in hair extensions! So, I know all I wanted to do was to do hair weaves/extensions and once I got better, I started the process.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, it was not a smooth road at all! I made a lot of mistakes and they cost me a lot of money, my first salon, I didn’t have an attorney to look over my contact, I did under the legal terms so I signed a contract that would later set me up for failure! Once I was able to move on to my dream shop, where that would turn into a mistake as well!

Please tell us more about your work, what you are currently focused on and most proud of.
So, I specialize in hair extensions, I also have a hairline called: The Amahney Rose Collection! We are known for weaves and sew-ins. I am so proud that I have been able to be in business since 2010 and have kept a good reputation!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Yes, my husband who has supported me through everything! My children helped me get my first shop by paying for my deposit and first-month rent! The believed in me! My daughters working with me at my shop!


  • Full sewin with closure is $225
  • Sewin with minimal leave out is $185
  • Bundles start out at $85

Contact Info:

  • Address: 8000 E Quincy ave unit 103
    Denver, Co 80237
  • Website:
  • Phone: 7204739496
  • Email:
  • Instagram: Studio Jays

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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