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Meet Julia Williams of The Designosaur in Boulder

Today we’d like to introduce you to Julia Williams.

Julia, please share your story with us. How did you get to where you are today?
I’ll start out by saying that I always knew I was going to be an artist, ever since I was a little kid. I drew compulsively and it was the only career I ever considered. In high school, I decided that if I wanted to make my goal more attainable/practical, I should get a degree in graphic design. During college at CSU, I got an internship at Vermilion Design + Digital in Boulder, which turned into my first full-time job after college. It was a great experience, getting to work on lots of branding, print, illustration, and even large-scale environmental design. After that, I worked as a Designer/Art Director at Anthem Branding also in Boulder, which gave me a solid foundation in packaging and apparel/merch design.

A year ago, I left Anthem to go full-time freelance with my design business (I had been building up my client base on the side for several years). I had been wanting to get into painting murals and was surprised and delighted to find out how much fun they were to paint and that there was a high demand for them. A turning point for me was getting accepted into Denver’s CRUSH Walls festival, where I got to paint my first large outdoor mural and gain visibility in the community. The artistic freedom I experienced from mural painting, along with my newfound free time from leaving my full-time job, allowed me to start creating artwork for apparel and merch that I am now licensing to festival apparel companies. I’m excited to continue growing in this direction, refining my artistic style, and building my art career.

Has it been a smooth road?
Well, sort of. It was a smooth road in my career as a graphic designer up until a year ago, and I was expecting to continue on this trajectory when I went freelance. So it came as a bit of a surprise to me to discover that there is enough demand for the style of artwork that I’ve developed to make it into my full-time gig.

I had been developing my personal work for years on the side while I worked at design agencies, and I think the fact that my style had developed into something unique and interesting really allowed for a lot of unexpected artistic opportunities in 2019. I was honored to get to paint at CRUSH Walls, which led to several client mural jobs. This has built up my portfolio significantly, and since then, I have gone after and won a decent number of public art calls. The more I fill my portfolio with work in my own colorful, distinctive style. The more people are coming to me specifically for that, which is awesome.

I’ve definitely had some struggles – it’s been hard to adjust to the unpredictability of income from month to month. Learning to manage all areas of my business, from marketing to networking to admin, while still having ample time to create, has been difficult. I’m sure I speak for most of us when I say that COVID has been one of the harder/scarier things to deal with in terms of keeping business going.

So let’s switch gears a bit and go into The Designosaur story. Tell us more about your art.
I am The Designosaur, and I’m a muralist, artist, illustrator, and designer. I specialize in murals, immersive environments, and artwork for apparel/merchandise. I am proud of the unique visual style I’ve developed – my work is colorful, dynamic, and otherworldly. I strive to evoke a sense of wonder for the viewer and transport them to another place.

Something that sets me apart is my background in the design industry. Unlike most traditional artists, I have strong branding and business strategy skills, am comfortable collaborating with large teams and am easily able to take feedback and solve design problems to come up with the best visual solution. I bring together the best parts of art and business – my work is colorful and inspiring, and I am professional and easy to work with!

How do you think the industry will change over the next decade?
Street art is having a moment right now. People are tired of screens and getting outside into their communities and seeing something big and inspiring is a breath of fresh air. So, I think we’ll continue to see a trend for big, colorful murals for quite a while! Immersive art is also becoming extremely popular, and I think we’ll see a lot more immersive environmental design all over the place soon. I think something that people are starting to realize is that art can be a huge force for creating community connection – I’m all about the trend of moving away from fine art and moving art it into spaces where everyone can enjoy it, so I’m stoked about all of the possibilities that are going to be showing up in the next few years.

Pricing:

  • Typical mural pricing: $25-$35 per sq. ft., based on your space and complexity of design.

Contact Info:

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