Today we’d like to introduce you to Karessa Lauvergeon.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Denver Mobile Hair grew from a conversation with a client in 2012. She mentioned that it would be nice if I could come to her home. I thought to myself, “This is actually a great idea, a mobile stylist!” Unfortunately, back then, although such a business would be exciting and innovative, I didn’t have the time or real desire to start such an adventurous project. Fast forward to 2016. Denver was experiencing rapid growth with people moving here from locations such as L.A. where mobile hair services were already thriving. I thought about the previous conversation with my client back in 2012 and said to myself, “If I don’t do it now, someone else will.”
In August 2016, I registered Denver Mobile Hair with the state of Colorado, and my company was officially on its way. It took me about six months to get everything in line. Without a big marketing budget, I had to get very creative. I started posting to Facebook mom groups and slowly but steadily started growing from there! Within a few months, I had a website built, and people just started finding Denver Mobile Hair online! People in Denver were searching for a mobile hairstylist, and we are the only true mobile salon company around! I think it just goes to show current client needs. Potential customers are not only looking for convenience, but our business serves a very real need. If you’re a busy person, a busy mom, an elderly individual, a parent of a child with a disability, planning a wedding, a birthday party, a corporate event, just had a baby, have a long stay in a hospital, are looking for someone to do your hair for a photo shoot, or just want to enjoy a spa day at home alone or with friends, the list goes on and on as to why Denver Mobile Hair is needed and beneficial to the people in Denver and surrounding areas. So here we are in 2019, and we are going strong!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, it has most definitely not been a smooth road. I lost my father in March of 2016 and was so devastated by his passing. I just quit doing hair and took about three months off work. Soon after, I got a job working at a Natural Grocers, because I just needed a change from the salon life. Hair has always been an extreme passion of mine, and I started to miss seeing my clients and miss the job I loved most. I thought back to the conversation with my client in 2012. Although I loved my customers and loved doing hair, I had no interest in going back to a salon, but instead, I wanted to do something new, something different! I started researching everything I possibly could about how a mobile salon works. I have no background in business and really had no idea what I was even doing in the first place, but with lots of research, help from the SBDC (Small Business Development Center) and an undying passion for creating a mobile company, I chipped away at creating this business every single day. There were days filled with lots of doubts, tears, and questioning myself, but at the same time KNOWING and BELIEVING that this company would succeed, partially kept me going. The other part that fueled me… I wanted to show my two kids that anything is possible with commitment and hard work.
Alright – so let’s talk business. Tell us about Denver Mobile Hair – what should we know?
Denver Mobile Hair is the ONLY mobile salon company that is licensed, background-checked, and insured. We are known for quality service, as well as top-notch customer service. We provide hair, skin, barbering, and nail services to people in Denver and the surrounding areas. We service all ages, most customer situations, in addition to all hair types. With Denver Mobile Hair, we come directly to the client, which means we do not pull up in fancy RVs or campers or tricked-out vans. We bring all the necessary professional products, tools, and equipment into your location! What we are most known for is creating convenience for really anyone and everyone!
No matter who you are, you can benefit from our services. We see people of all types. We see busy working moms, kids with disabilities, elderly patients in nursing homes, and models for photo shoots. We do wedding parties, birthday parties, and corporate events. We give babies their first haircuts, and we’ve also given people their last haircuts. What makes this company especially rewarding, is the impact on, and appreciation we see, when we can provide services to individuals who find it extremely challenging to get to the salon due to a disability or illness. We also love being able to come alongside busy working people who may need a little extra help. Truly serving the needs of our clients in the ways that they need to be served, sets us apart from anyone else out there. We’re just doing things differently! Going directly to the client is what is needed these days!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
When I think back to Denver Mobile Hair’s success, I owe a lot to the heartbeat of my company; a wonderful woman named Taryn. When I first started Denver Mobile Hair, I literally had no money to even start a company, let alone build a website so people would know we existed. I started contacting colleges to see if any students would be willing to help me, but I was not able to find anyone. I eventually posted a Craigslist ad under the “gig” section “NEED WEBSITE BUILT IN EXCHANGE FOR HAIR SERVICES”, and I was so excited when someone responded! It was Taryn. She and I met at a coffee shop off Broadway, and the rest is history! She is seriously one of the people I value most along this journey, and I owe so much to her. I also truly appreciate all the wonderful people at the Small Business Development Center in downtown. Since I had no idea what I was doing, I went to them for help constantly! They’ve always been so incredibly kind and extremely helpful.
- Address: 12345 Your St
Denver and surrounding areas, CO 80000
- Website: Www.denvermobilehair.com
- Phone: 7205608611
- Email: email@example.com
- Instagram: Denvermobilehair
- Facebook: Denver Mobile Hair
Jennie Crate, The Hearnes