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Meet Kate Lacroix of STOCKED in Boulder

Today we’d like to introduce you to Kate Lacroix.

Kate, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have spent my life in the restaurant industry: working in Dave Query’s (Big Red F) establishments, as a restaurant marketer in NYC, and as a restaurant publicist in Colorado, opening up The Kitchen concepts….food is my life.

In 2016, I donated a kidney and had to have a series of corrective surgeries. I found myself having less energy and wanted a shift from the hustle and bustle of PR and restaurant week (I recently sold First Bite-Boulder’s restaurant week). I looked to my own life as a 44-year-old mother and decided to build a business based on my priorities: cooking delicious, inexpensive meals and investing as much money as possible.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Nothing worth doing is ever smooth. My friend and serial entrepreneur Claudia Batten talks about this process as “the squiggly line” and how if you just trust the unknown route you can make the seemingly impossible possible. I know how to stock a pantry and how to provide tips and recipes, but I needed to have a compelling site built (thanks Joel!) and I knew nothing about affiliate partnerships. I was very nervous when I had to interview to join forces with Ellevest and Food 52-two slick outfits in Manhattan. Fortunately, they both accepted me and have been very supportive.

It’s also hard to find customers…especially when no one is doing what I’m doing. Initially, people are a bit overwhelmed by the concept of food and finance. I tapped into my networks- and that has been great-but only since have I gained more viability, have bookings started to come in more frequently.

Please tell us about STOCKED.
STOCKED is a pantry-building service that helps you (primarily women) save money on their grocery bill and invest the savings.

I specialize in pantry diagnostic, cost-effective grocery shopping, homemade flavor bombs, financial cheerleading, and recipes, tips and tricks: @sheisstocked

After 25 years in the restaurant industry, I started STOCKED to help women get smart about how they both spend and save money at the grocery store. And as my sister so wisely says, it’s only savings if you invest to it. I am here to liberate women from the save/spend cycle and help them get serious about making smart meals and investing what’s left over.

What sets me apart is no one is doing what I am doing. Sure, there are pantry pros but no one else is baking a financial model into their consultancy.

Food purchase is the third largest line item on a person’s budget (after home and car) and yet it is the one with with the least amount of prep and forethought. I intend to change this and help women reallocate these funds in a way that works for them…that’s why my tagline is “pantry with purpose.”

If you had to go back in time and start over, would you have done anything differently?
I would have saved 20k more for advertising and SEO expenses.


  • $99 STOCKED SESSION (2 hours and 15 minutes)
  • $49 RE-STOCKED SESSION (1 hour)

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