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Meet Kathy Luong of MADE BY WMN

Today we’d like to introduce you to Kathy Luong. 

Hi Kathy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
Growing up surrounded by family members who were business owners, I developed a deep appreciation for small businesses. The hard work that comes with managing them, the desire to serve others, and the rewards of positively impacting a local community were all attributes that stuck with me. 

I was born and raised just north of Seattle and attended Seattle University to earn my Bachelor’s degree in business marketing. During my time at SeattleU, I additionally took several night classes at the School of Visual Concepts to learn more about Adobe design softwares. I always loved to experiment with designing things like logos, marketing materials, and even dabbling in light HTML and CSS coding (I’ll always remember the days in the early 2000s of customizing Xanga and Myspace profiles). 

As Vietnamese immigrant nail salon owners, my parents would often struggle with a language barrier in their day-to-day tasks. Because of this, my sister and I would frequently step in to help out with the communication piece of their business which fundamentally included marketing to their customers. I learned at an early age that knowing how to communicate with your customers is a vital component in the success of a business. Furthermore, I learned that creatively communicating through design, colors, and branding was something that I was truly passionate about. Fast forward to today, I own and direct a creative studio that specializes in branding and websites. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It certainly has not been a smooth road, and I think that most business owners can agree that entrepreneurship is full of ebbs and flows. Throughout the journey of being a business owner, one invariably learns much about themself. I have found that the way one navigates through their business usually translates to several areas of their personal life, which includes relationships and personal well-being. 

In the early days of my business, I struggled with setting boundaries and expectations with clients. That in turn caused me to experience a lot of burnout. From this, I realized that I had a strong tendency to over-extend myself to ensure pleasing my clients, even when it required sacrificing my own well-being. I decided to begin a personal development journey and as a result of that, I saw a complete shift in myself and my business. The more I committed to working through discomfort and disassociating from the things that weren’t serving me, the more opportunities opened up for me. 

Thanks – so what else should our readers know about MADE BY WMN?
Founded in 2016, MADE BY WMN is a creative studio that specializes in branding and websites for mission-driven brands. We help like-minded teams, executives, and founders with their branding & marketing efforts through strategic design and brand consulting. 

Above everything, we believe that having shared values is the key to a successful creative partnership. Our team believes that every strong partnership is rooted in mutual respect and trust, a common goal, and open communication. We believe in working with brands that positively impact their communities and encourage others to live a more fulfilled life. We aim to treat every person and project with the utmost care by going the extra mile in being proactive and resourceful. 

Our studio is known for our partnership approach — in addition to creating, producing, and delivering our services, we really love to support and educate our clients along the way. This allows both sides of the table to come up with more creative ideas and keep the creative juices flowing to produce greater results. 

Contact Info:

Image Credits
Elizabeth Zuluaga

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