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Meet Krista Alexander of 33 Videography in Denver

Today we’d like to introduce you to Krista Alexander.

Thanks for sharing your story with us Krista. So, let’s start at the beginning and we can move on from there.
My journey in film production began when I was eleven years old and chosen for the lead character in a McAllen, Texas news station show. I later worked on my high school’s news team and as a teenage intern on the major motion films Walk the Line and Black Snake Moan in Memphis, Tennessee. By the age of 18, I joined the U.S. Army as a Broadcast Journalist, covering combat stories in Iraq and travel spots in Italy during my four-year enlistment. Earning an undergraduate degree in the Humanities and traveling Europe, engulfed in history and culture, completely changed my world view. Now, my video production experience includes working with national reality shows, commercials, non-profit organizations, narrative films, and national news outlets.

My other passion is teaching yoga and managing my YouTube yoga page, Yoga Sane. My yoga journey began as a teenager, while listening to a meditational CD, long before it became the pop culture trend it is today. This type of education provided me with an intuitive understanding of yoga that does not require knowing Sanskrit, a guru, or in keeping with any specific style. So many people suffer symptoms of disconnection with themselves. My goal is to teach others the foundations of yoga through a video program, so they can eventually practice alone. I believe any true yogi knows that personal practice is the best practice.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Working as a freelance videographer certainly comes with challenges and benefits. It is a life without stability, but also one with more freedom. I began video production in 2004, when tape was still industry standard. Yet, as a current graduate student at Colorado State University, I keep up-to-date with modern communication and media management technologies. Producing videos for Yoga Sane is a passion-project of which I hope to expand. The hands-on experience with business marketing and analytics has been priceless, but it can also be a challenge because I serve as camera operator, talent and editor!

One major problem in the film and TV industry is the tendency for men to take full-control. Look at the credits of almost any production and you will see a large majority of male names. This is a major problem and hindrance for the industry and something I have personal experience with. Fortunately, more and more women are taking initiative in sharing their unique and valuable perspectives.

Please tell us about 33 Videography.
I started 33 Videography because entrepreneurship and video production seemed a perfect combination. My style focuses more on telling a holistic story with interviews and narratives that drive emotion. Personally, I hardly watch fictional shows and films as I prefer non-fiction and documentaries. I love interviewing people because I can ask questions that pull out the truth of any story. Working as a professional actress lets me have fun in front of the camera, too.

If you had to go back in time and start over, would you have done anything differently?
I would not do anything differently in hindsight. Working as a 17-year-old on a major motion film was certainly a life-changing experience that opened my eyes to the reality of for-profit filmmaking; forever shaping my opinion of that world. Many people who work in the film and TV industry claim it is necessary to pick a single field of focus, such as producing or cinematography. This has many benefits, but I am proud and thankful of my varying skills, including: writing, producing, filming, interviewing, hosting, acting, editing, marketing and analytics.

I can always see how one job affects the other, constantly working to harmonize the process as efficiently and beneficially as possible. No matter what production I am on, I am confident in the skills I provide.

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