Today we’d like to introduce you to Laura Nuss.
Laura, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I began my real estate career in 2008 during the global financial crisis. While my timing was difficult, in hindsight, it provided me a foundation and reinforced the importance of processes, work ethic, due diligence and communication in a real estate transaction. I was fortunate to have a small circle of agents who served as mentors and taught me how to write and negotiate contracts. I am grateful for that support and encouragement from those women in a highly competitive industry.
Real estate can be all-consuming. With listings, I found I enjoyed the energy and motivation of my sellers to get their homes on the market. I started to note the questions my clients had about staging a space, the differences with listing a home in the winter versus the summer, or how to celebrate a holiday when your home is on the market. And, my favorite, how to decorate a 723 sq. Foot condo when your last residence was a dorm. These home-related tips and ideas ultimately became the framework for my blog, Everyday Edits.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Until last year, I kept my roles as blogger and Realtor separate. My blog was a creative outlet in a Dear Diary format and a platform to share budget-friendly and creative ways to decorate. I was conflicted. I thought publishing and promoting Everyday Edits on a larger scale would risk my credibility of being a fulltime agent. My blog became a brand ambassador to my real estate and vice versa. I was empowered to be more authentic in both roles.
The challenge of being a blogger and full-time Realtor is both professions are constantly evolving and heavily dependent on technology and video. Being more comfortable behind the lens has created a few awkward DIY and home tour videos. This explains why I love drone photography for my listings. I anticipated time management with both roles to be a challenge, but the benefit of technology has made my process more efficient. Both roles fulfill different personal and professional needs. Where contracts and negotiations are strategy-driven, blogging generates creative ideas and solutions for homeowners and renters with their DIY projects. Ironically, my biggest challenge to merge the blog and real estate ended up being my biggest win.
Please tell us about the business.
Everyday Edits provides a creative outlet for my days filled with property showings, writing offers and negotiating inspection items. In the evenings, I answered readers’ questions about adding fresh mulch to their front yard or what items should they “pack and stack” before they list. In many ways, my readers and my real estate clients provided the content for my blog. I am most proud of how I found a way to create a brand around all things related to real estate. An unexpected outcome was it kept me connected to my clients in a very casual, organic format. Everyday Edits offers a non-sales like form of marketing to stay engaged with my clients beyond the closing table.
Everyday Edits fills a need for practical ideas to sellers and readers from across the country to prepare their homes for their first showing. For readers and current clients with no plans to sell, the same strategies worked for spring cleaning suggestions. The goal is the same for my Everyday Edit readers and real estate clients; to inspire to make their biggest investment feel like home.
What moment in your career do you look back most fondly on?
My proudest moments revolve around being a mom. As a parent, when my children acknowledge my talents, it is the BEST feeling! When my daughter recommends me to her friends to assist in their first home purchase, that is a proud mom moment. Having my boys share my blog with their friends and their English professors means just as much, I built my real estate business on referrals from previous clients, friends and business relationships. But, a funny thing happened with those relationships. My clients became friends and were happy to share potential blog post ideas and send me photos of their completed DIY projects. I love how my two worlds are intertwined. I am fortunate to blend my two passions into my personal and professional life. Thank you for the opportunity to share my story as a small business owner in Denver.
- Website: https://everydayedits.co
- Phone: 7202804536
- Email: firstname.lastname@example.org
- Instagram: everyday_edits_home
- Facebook: https://facebook.com/everydayedits
- Twitter: https://twitter.com/every_day_edits
Purely Perspective Photography