Today we’d like to introduce you to Lauren Davis.
Hi Lauren, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
When I was 19 years old I dove headfirst into owning and building a legendary midwest record store and gift boutique called Culture Shock with my boyfriend. There I was, practically fresh out of high school, and I had no idea how to build a business. I followed my gut. We made a plan and cultivated experiences and a brand that people would talk about for the next 15 years. I fell in love with the customer experience and what would build relationships with our customers.
In the process, I started building my consultancy. It started small. Through the early years, I found myself with other entrepreneurs and small businesses alike asking me “How are you getting people to know about your business? What am I doing wrong?” I found myself being a counselor to business owners and entrepreneurs and that’s how Lauren Davis Creative was born. I LOVED the planning and strategy behind building community and relationships through marketing and experiences and branding. I changed my course, got schooling for design and marketing, and started building my business in tandem with our shop.
At the same time, I knew local business owners needed our help in Rockford IL. This was around 2009-2010. We were coming out of a recession and “shopping local” wasn’t on the minds of many. I formed with the help of a select few other business owners, a local nonprofit dedicated to helping local businesses thrive in our community called Winnebago (County) Buy Local.
By this point, I was obsessed with marketing, branding, and getting entrepreneurs from “overwhelmed” to confident with their businesses. I started to attend conferences, build my knowledge, and soon began making contacts with people who would later invite me to speak on their stages, host their masterclasses, or help them plan memorable experiences with their businesses or brands all over the united states.
All of these events happened before I was 25 years old. To me, that in itself is a powerful story. When I tell this story, I look back and I still can’t believe it all happened the way that it did. Fast forward to January 2022, the record shop and boutique are thriving, the not-for-profit puts together well-attended social media conferences each year. My consultancy is fulfilling me in so many ways as I get to help entrepreneurs and speakers all over the US. AND…. my business partner/life partner and I decided to part ways.
It was not an easy decision nor what I planned on happening and part of my departure was walking away from any ownership in the local shop that we built. At the time it felt like the clear option. But along with all of the emotions that are part of a life event like divorce, walking away from the record store and boutique that was *my baby* for so many years felt like walking away from part of my identity, something that I had focused on my entire adult life.
Many times throughout the years of building my business in combination with the store, I considered if I should close my consultancy and work only for our shop. Things weren’t always rosy. There were times when my business was in a “growing stage” and I had to focus on the shop so my revenue reflected that, and it was hard to not think “Am I doing something wrong?” But I held on, friends. I am so glad I didn’t shut it down. My business, the relationships, my clients, and my path — truly listening to my voice — saved me.
I think what I am saying, and what I hope you takeaway is that life is full of intense, magical, painful, and beautiful things that happen. The “crazy” part for me is, what if I hadn’t listened to that “crazy” inner voice that told me to hold on? To keep going. To try something new. To lead even when I didn’t feel “old enough” or confident enough to be a leader. If you are reading this today, keep going.
We’ve been impressed with Lauren Davis Creative, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Today I work with entrepreneurs and speakers who are building their brands and need help building momentum and confidence around their businesses. When you speak on a stage, it’s not about immediate conversion. It’s about being on the radar of your next biggest supporters and creating breathtaking memorable moments.
When those supporters become ready to buy their first call will be to the speaker they remember, even if it is years down the road. As a speaker or thought leader, you cannot sell everything from one presentation. You need to start the relationship with your clients at that moment.
Creating momentum from the stage that weaves a consistent thread through your website, your social media, your LinkedIn, and how you show up as a person is what you want. I can help you build a presence on stage that doesn’t feel like a sales page, but rather helps you build natural connections the way you do in real life.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
They can connect with me online on Linkedin or Instagram and start a real conversation with me. Listen to the Real Personal Branding Podcast and let me know what kind of content they would like to see next.
- Website: https://www.laurendaviscreative.com
- Instagram: instagram.com/ldaviscreative
- Twitter: twitter.com/laurenevdavis
- Other: (Podcast) https://podcasts.apple.com/us/podcast/real-personal-branding-podcast/id1500363474
Emily Henderson Photography and JDL Media