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Meet Lauren Ward of Lead Creative Co in Colorado Springs

Today we’d like to introduce you to Lauren Ward.

Lauren, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up in Florida watching the women of my family create things. They were wonderfully talented women who were not only creating things, but my mother and grandmother were also entrepreneurial enough to successfully monetize their talents. I grew into a love for art and explored various media such as charcoal and acrylic, and dabbled in portraiture and landscapes. I really found myself drawn to constant doodles and designs, and enjoyed artistic hand-lettering and fonts; this was my inner web-designer budding, but I didn’t know it then.

In 1997 I discovered the rudimentary Paint application on our brand new family computer and this was my first intro to digital art. It captivated me. Despite all the qualities I possessed that suited the career, and the passion for art that persisted, I closed the door on my hopes of being a web-designer. In the early 2000’s, this field was incredibly male-dominated (think less than 20% female), and I was honestly intimidated.

I chose an easier route that seemed relatively rewarding. I pursued a degree in Psychology and graduated with honors; at the time, it seemed the path of least resistance—and eventually, I realized, too, that a psychology degree would be useful in the profession of web design. After college, I married and we lived in Tennessee where I held several Human Resources positions that left me happy enough with a comfortable routing—but ultimately, I was unfulfilled and craved more.

We made the move to Colorado and I took some time off work, as we welcomed our firstborn in 2013. In 2016 we welcomed our second-born. Our two amazing kids, this move to Colorado where our hearts were drawn: it all swirled together like pretty paint-water. I knew it was time for me to focus on the stirring within me that called me to the profession I craved. It was a personal goal, and also something I wanted to demonstrate for my kids: that it is never too late, you are never too small, your dream is never too big.

And this was how I finally jumped into the swirling world of my dream career in web design & development.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Pursuing a Psychology degree felt like I was deferring to a second choice because it was easier/ more acceptable/ the more straightforward and less intimidating route. I never found a passion within that field, and by the end of that leg of my career, I felt like a hamster on a wheel.

When I decided to go back to school for web design and development, I felt like I definitely had taken on too much. I was balancing two children and a busy family and home life, and even with online courses and other flexible arrangements, nothing came easily.

I persevered, and here I am; overcoming so much to achieve my goals has certainly influenced how I view my professional position and every day I set out to accomplish more, learn more, and stay abreast of the latest technology and trends in order to stay current with digital marketing and web design.

Alright – so let’s talk business. Tell us about Lead Creative Co – what should we know?
I now work with my husband to run our company, Lead Creative Co, a web design and digital marketing agency. My work combines all those early interests: conceiving designs, hand-lettering fonts, creating things in order to help others. I create websites and logos and love to deliver clean, modern, responsive websites that are both visually pleasing and also offer a great user experience. I particularly love to ensure the details of design that help web pages span devices; it is always a meticulous point of focus for me to ensure that a site is mobile and tablet ready as well as the desktop browser function.

My meticulous nature, coupled with my passion for art and design, really makes the heart of Lead Creative Co a wonderful resource for beautiful, modern web design. And it turns out that my original “path of least resistance” wasn’t so bad; I utilize my psychology skills and human resource experience every single day. If anything, it is that foundational element of my education and career choices that sets Lead Creative Co apart from the rest. It has added depth and interest to my person. Ultimately it was that lovely swirling paint-water, swishing in my soul, that bled into those meticulous corners of my world; I was able to blend the paint and the pursuit for perfection to create a really wonderful life that is centered on bringing form, function, and beauty to my clients. I really could never ask for more.

Who else deserves credit?
My amazing husband Doug deserves the most credit possible. He is well-read in entrepreneur-focused information and that has helped us create the business itself. He also enjoyed time with our two little boys while I was studying every evening. No amount of words could describe my appreciation for him!

My parents are my forever-cheerleaders and have always told me that they will support me in anything I do. Our brilliant mentors include Rob Howard and Jeff Walker; their knowledge and guidance in business and in the web development industry have been invaluable. Our friends have been so supportive and helpful and have shared their Colorado Springs connections with us to further our company goals. And our clients mean everything to us, without which, our company would have no purpose.

Contact Info:

Image Credit:
Photography by Devin Richter at Sunchaser Studios

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