Today we’d like to introduce you to Leah Shoats.
Thanks for sharing your story with us Leah. So, let’s start at the beginning and we can move on from there.
I’ve always known deep in my soul that I was meant to create something that would stir people to their core. Whether that was through art, writing, makeup, etc. I wanted to create a company that was bold, stood for something and gave passionate free spirits the chance to express themselves without any judgement. Two years ago, I created Taboo Beauty LLC and by the end of 2018, I created my brand – Harlot.
I’ve always loved the beauty industry. It gives creatives the opportunity to showcase “live art” and transform how we perceive what “beauty” means. Makeup has evolved and so have the artists. I get goosebumps thinking that my products will have a part to play in that transformation.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The entrepreneurial road is not straight and narrow, it certainly has it’s ups and downs. My biggest motivation is to create a company that disrupts the industry. Shake things up. My end goal has not changed. However, my approach has become more flexible. We’re all guilty of mapping out “how things are going to happen,” the challenge with that is life isn’t linear. There are so many things outliers that you can’t control, so rather than get upset and lose sight of the bigger picture I try to remain calm, stay centered and focus on how I respond.
There are millions of resources available to teach you how to start, run and grow a business. Educating yourself is key, but someone else’s success and struggles may not be your experiences. At the end of the day, it’s about the lessons you learn from each situation.
I’m learning so much about myself and my abilities. That has been an incredible experience.
So let’s switch gears a bit and go into the Harlot story. Tell us more about the business.
I’m the founder of Harlot an independent beauty brand started in 2019. Lashes have always been a passion of mine, so it was a natural for me to produce high-quality styles that would appeal to anyone.
I wanted to offer beauty lovers, enthusiasts and makeup artists exclusive on-trend reusable 3D mink, faux mink and synthetic false eyelash styles that arouse creativity and make everyone who wears them feel beautiful and empowered. We have seven styles available: Jezabelle, Tart, Courtesan, Madame, Provocateur, Strumpet and La Femme.
Historically the word Harlot was used in a negative connotation and was directly rooted to prostitution. In the 18th century, (primarily) women but also men who did not come from high society or marry into wealth were left to survive in the toughest of circumstances. Many of them turned to unthinkable ways to make a living. The more and more I learned about some of these women, I didn’t see an offensive person. I saw smart, business savvy, sexually empowered individuals who turned their circumstances into power. Many of these courtesans were statements of wealth, accompanied powerful men in public, shaped politics, fashion and earned their independence.
Right or wrong these individuals were strong and turned their unfortunate beginnings into financial independence.
So, what is Harlot? We are proud to be the rebels, the sinners, the misunderstood—the outsiders. We applaud all the badasses who give zero fu©#$ what people think about their lifestyle. We embrace different and recognize true beauty. We live in our truth and stand in our power.
We are smart, sophisticated, wild and driven.
We are Harlots.
Bad has never looked so good.
Lashes are just the cherry on top. When you embrace your power and love yourself … that’s true beauty.
Has luck played a meaningful role in your life and business?
Timing and alignment are everything. I knew I was entering an industry with a high barrier to market and one of the ways to stand out is creating a compelling brand story that people trust and believe in. Harlot goes deeper than just lashes. We want people to forge their own paths and feel fabulous while doing it.
There is no way to bypass hard work. The process and daily grind are where you find your grit, drive, and passion to succeed. I send my affirmations out and focus on what I can do and know everything is working out the way it’s supposed to.
- Jezabelle- 3D synthetic lashes $11.99
- Tart- 3D Faux Mink lashes $19.99
- Courtesan- 3D Mink Lashes $24.99
- La Femme- 3D Mink Lashes $24.99
- Madame – 3D Mink Lashes $24.99
- Provocateur – 3D Mink Lashes $24.99
- Strumpet – 3D Mink Lashes $24.99
- Website: www.youharlot.com
- Email: firstname.lastname@example.org
- Instagram: @youharlot
- Facebook: https://www.facebook.com/youharlot-2239130373014702/
- Twitter: https://twitter.com/YouHarlot
Model: Cheyenne Dawn @thecheydawn
Photographer: Kris Davied @krisvsuals