Today we’d like to introduce you to Lucas Flores.
Lucas, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The perpetual search for both reality and possibility are the foremost reasons why I gravitated towards cinema as an artistic outlet. Cinema is a platform that allows me to celebrate the rattling of my inner-monologue and attempt to make sense of the world around me. In cinema, there are no limits. I create solely for the sake of creating. For me, creating is more about harnessing the beauty within the process of “doing” more so than the final outcome. Stimulating through abstraction would be the best way to quantify my approach to filmmaking. Blurring notions of reality through metaphor and taking viewers on a journey of constant questioning, exploiting the creative process as a way to cure the neuroses ever percolating within my mind. My intent is to develop films that are challenging for both the audience and myself and to derive inspiration through things distant from films themselves.
I find it ironic that I became a filmmaker because as a kid I had a severe disdain for watching movies. I truly resented going to see films as a child, thinking they were a complete waste of time. But as I matured, I found myself drawn to the medium as an expressive tool. I was born and raised in Arvada, Colorado and initially planned on going to school for mechanical engineering. Growing up I would tinker with my father’s VHS camera and eventually asked him for a camera of my own with which I would make atrocious videos with my friends just for fun. I never really considered filmmaking as a viable option for a career, but when it came time to apply for college, I dove in headfirst and decided I would go to film school – a choice that seemed a bit more enjoyable than crunching numbers. I have always had an inherent love for creating, and filmmaking proved to be the most viable outlet for me to express my thoughts and challenge my talents. It allows me the ability to say so much more than I can through simply pedestrian vernacular.
I attended the University of Colorado and received a Bachelor of Fine Arts Degree from their film program along with a minor degree from the Technology, Arts, & Media Program with an emphasis in Graphic Design. As a student I worked for the university’s football team, assisting in the production of a variety of videos for the athletic department. It was there that I honed my talents as a filmmaker and graphic artist. When I graduated, I continued working for the university while simultaneously exploring other options. After surveying the film industry I quickly realized that the larger market’s foundation was predicated solely on self-interest, a huge turn-off. I knew moving to LA or New York wasn’t for me but I still wanted to create at the highest level. I decided to put complete faith in myself and become a full-time freelancer in an effort to choose a more radical and risky path than the traditional route my peers were pursuing. This gave me an opportunity to really test myself – to see if I could survive in a smaller market. So here I am, encased in the ether that is the Denver community, trying to develop a name for myself.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The journey has most definitely not been easy. Three weeks before my college graduation, I was involved in a horrific car accident. I broke my neck and lacerated almost every organ in my abdomen. My mom broke 26 bones in her legs as well. The impact generated an indescribable feeling. I lay there, certain I was going to die. But the most difficult part was watching my mother suffer and not be able to do anything about it. I was conscious the entire time but completely paralyzed. Flight for Life airlifted me to the hospital in four minutes and I am forever grateful to them. The doctors immediately operated on my abdomen and then had to wait almost a full day in order to complete the C5-T2 spinal fusion surgery.
I spent a little under a month in the hospital recovering. I had to relearn how to walk, how to eat, how to live. Existing has been difficult ever since then, not just physically but mentally as well. This month marks four years since the accident and there is not a second that goes by that I’m not revisited by images of that horrific scene, nor does a moment pass where I don’t feel immense pain all over my upper half. I immediately sank into a deep depression after the accident. I kept blaming myself for a disaster in which I played no part, and I fell into despair, incredulous that my body and life had been altered so severely and so suddenly. Even now, there are days where I can’t even bring myself to get out of bed. I ignore my friends, I’m mean to my family, and I turn into someone that I don’t want to be at all.
It took my hitting rock bottom emotionally to pull myself back up and begin shifting into a positive trajectory. A large part of me still wishes that I had died that day for I could have avoided so much heartache, depression, and pain. But nothing worthwhile is ever easy, and I was lucky enough to be born with a desire to work hard and always strive to be the best at what I do. This innate passion to create has given me the strength to deal with these physical and emotional challenges. I will continue trying to transform pain into positivity and catastrophe into creation.
The future is a long road, but it is certainly a bright road. From this experience, I learned a lot about who my real friends and family are. Maybe even more importantly, I truly discovered the person that I am. It would be really easy to feel sorry for myself or make excuses for all that’s happened, but I’m so sick of excuses. We live in a time where opportunity is so abundant. I think we have to be thankful for that and truly take advantage when we can. It comes down to taking this unfortunate reality of mine, channeling it, and using it as an accelerant to grow and reinvent myself as an artist and a human. I think the progress so far is a true testament to how far one can push oneself. I know deep down that I can be as good as I want to be; it’s just a matter of how much effort I’m willing to put in. There is absolutely no limit to my potential.
Flo Res Cinema – what should we know? What do you guys do best? What sets you apart from the competition?
Flo Res Cinema is a full-service film production company that specializes in cinematography and motion graphics. I strive to pair cinematic imagery with thoughtful design to create intriguing works through the digital form. I approach every project by attacking the medium with a stark, creative purpose to reach somewhere new. I’m mainly known for my work in the sports and commercial communities, but I am pushing to make my true niche beer commercials and shoe commercials, in addition to pursuing more narrative content.
What I am most proud of as a company is the number of my repeat clients. I think that speaks strongly not only to the affinity they have for the content, but also the stimulating and productive environment I create. When clients get excited about the work I produce, that energy acts as a catalyst for my own excitement and pushes me to see how far we can amplify our projects. Ultimately, the goal is to inspire one another, to work together to produce something special.
Over the years, many clients have not only become valuable collaborators but good friends as well. Because the majority of my clientele is introduced via word of mouth, I am both proud and grateful that people think highly enough of me to recommend my company.
I think what sets me apart from other filmmakers is my adaptability. I aim to be a Swiss army knife of cinema so to speak. No matter what the project is or what it takes, I will make it happen. Improvisation is my middle name, baby! Having that belief in myself and my work is vital to the success of my business. I am forever a student of the craft—constantly trying to learn new techniques and methods that will continually enhance the evolution of my style and visual repertoire. I want to continuously become not only a better filmmaker but also a better person. One of my core beliefs is that it’s always the right time to do the right thing. Taking the extra five minutes to do things the right way makes all the difference in the world.
I think that if you are going to call yourself an artist, it’s kind of like telling someone that you love them—you have to truly mean it. You can tell when someone’s work is not genuine. There is so much content circulating around nowadays, I feel like there has been an overall loss of sincerity in people’s work because of the ubiquitous demands for instantaneous results. I can’t stand that type of production philosophy, as it spawns a severe loss of identity. Because people try so hard to mimic the work of others, they suffer a lack of dedication to shaping their own voice. Call me old–fashioned, but I don’t care if it’s a 15-second piece or a 15-minute piece, I think every frame should be thoughtfully considered and nurtured to its full potential. I work super hard on refining all of my pieces to develop a distinct visual language that transcends notions of distillation in order to reach a new level of clean. This overall process of molding projects to where they want to go and being part of something bigger than myself is what excites me.
Lesson Learned – If you had to start over what would you have done differently?
That is such a tough question. A lot of things, honestly. I definitely had to learn the business side of the company the hard way, and I wish I were better at asking for help. I never want to be a burden on others, but sometimes you really do have to rely on others to pull off certain tasks. I also wish I had started making films sooner and believed in filmmaking as a legitimate career option long before college. I really had to pay my dues both as a filmmaker and as a business owner and push through projects that I was not fully passionate about early on. But I think an important lesson for young creatives is that it’s not always going to be smooth sailing, sometimes the journey is really going to suck, but in order to do the things you want to do, you have to do the jobs you don’t want to do. And as long as you keep that obsessive desire and continue breeding curiosity, you will be able to do the projects you want. It just takes time.
I also used to get really caught up on having the newest or “best” gear, or what a specific show was shot with. But, honestly, I believe the intention is much more lethal than the equipment you use. Bringing your visions to life with what you have is the fun part. I think it’s vital to develop creative battles and face them head-on. Remove yourself as much as possible and let the film tell you where it wants to go. If you understand your tools on a primitive level, you can bring your ideas to fruition with anything.
A culmination of all of this is what makes the journey worthwhile to me. I worked so hard to attract forward-thinking and more high-profile clients for so long. Now they are the ones reaching out to me for help. It’s a pretty surreal feeling and I can’t wait to see what the future holds for Flo Res Cinema.
- Website: florescinema.com
- Email: firstname.lastname@example.org
- Instagram: @flo_res_cinema
Flo Res Cinema