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Meet Lucia De Giovanni

Today we’d like to introduce you to Lucia De Giovanni.

Lucia, can you briefly walk us through your story – how you started and how you got to where you are today.
I have been a concert/touring photographer for decades, and when not on tour, I like to work on personal photography projects with an emphasis on the human condition. I also worked as a freelance photojournalist (Colorado Press Association.) I also focus on commercial photography for international clients, as well as the City and County of Denver – Arts and Venues. My secret passion is food photography. What brought me to photography? An intense love for music. Having no musical talent of my own, I decided that I was going to be surrounded by music one way or another, so my best bet was to become a touring photographer. It combined my love for photography, music, and travel. After my first tour documentation, I was hooked. So, music brought me to my career.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being a freelance photographer is a hard choice as a career because it’s a field that is completely saturated. There are many people taking pictures, and they do it for free. But my clients understand the value of having someone who is experienced and provides a result that matches their vision, and they are more than willing to pay for it. Sometimes I am the right person for the job, sometimes I am not, so I refer other very talented pros for the right fit. It’s important to know when you’re not the right person for the job and walk away from something – I had to learn that the hard way. As with any other business, there are many struggles, but that was a lesson that was hard to learn. Glad to say today I get to make a living doing only what I love and in my style.

Please tell us more about your work, what you are currently focused on and most proud of.
As a music photojournalist, I am known internationally for my concert and promo photos. They have been published in many publications or ended up as album covers. Locally, I am more known for my projects, such as The Love Project Or On Being Woman. I think what sets me apart from others is my vision. I know what I intend with every project, with every photo and that is to elevate the human Spirit. Showcase everyone’s inner light, which makes them unique and special. I work extremely hard to provide a service that is true to that intent. I think people recognize my photos just from the way the focal subject is perceived, which is always in a positive, creative, realistic manner.

So, what’s next? Any big plans?
I am doing some commercial work at the moment, which is taking most of my time but would love to be able to shoot a cookbook, from start to finish. I had one in the works in 2018, but the publishing company decided to put the author’s work on hold indefinitely, so I’m ready for a new challenge. Also, there is a particular tour that I would love to do – nothing set in stone yet, but if it materializes it would be a dream come true.

Contact Info:

Image Credit:
All photos copyrighted Lucia De Giovanni

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