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Meet Matthew Brown

Today we’d like to introduce you to Matthew Brown.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I opened my doors in 2006 so Colorado would have the type of clothing store I wanted to shop in. I wanted a store that people could develop their personal style through but also a place that supported other creative endeavors that were pushing Denver to the next level. Over the next decade, we built and fostered a community of style-minded creatives all the while attempting to redefine the boutique experience. The store moved locations three times in 12 years to accommodate its rapid growth and this month we rebrand as “FM”, to bring the name up to speed with its current concept.

Has it been a smooth road?
Running a brick and mortar is always a challenge but it’s something we’ve never shied away from. Learning how to grow a store while simultaneously responding to a changing retail landscape is a constant. You are constantly answering the question, “why am I relevant and why should people spend their money and time here.” My biggest struggle is answering that question for Denver rather than just for myself. With that said, the road has been a fairly smooth ride. We are very thankful for our success.

We’d love to hear more about your business.
We’ve built our brand on carrying moderately priced, well-made clothing and accessories in the friendliest environment we could imagine. The staff is like a family that has a passion for the products and believes in the brands we represent. Furthermore, everyone that works at the store has their own line in the shop.

Over the years, the store has become a resource for all things interesting in Denver. I throw two big DJ parties a month and we distribute a house curated Denver map tailored specifically for foodies and indie shoppers. The store has its own built-in DJ booth where vinyl only DJs work out their obsession on the weekends.

Ultimately, the shop is an extension of my personal life. The new brand, FM, is the 2019 version of those passions with a renewed emphasis on promoting the music and art scene in Denver.

Is our city a good place to do what you do?
Denver has been a good place for my business but it’s a very different city than it was when I opened thirteen years ago. As far as, “would I recommend someone start a business here?” That depends on the business. Denver is not a fashion city like L.A. or even Portland. The boutiques that make it have a realistic read on what Denver is capable of and are willing to meet them there or somewhere in the middle. They build a community around their store and move people in their direction by educating them on why what they do is important.

What can our city do to improve this? Generally speaking, Denver markets our bigger more mainstream attractions and industries. Breweries, sports and the outdoors seem to have monopolized the cities marketing focus. We have an abundance of small, independently owned retailers that define the character of our most interesting neighborhoods. Make that more of the marketing focus and you’ll draw people to Denver that value the folks that help build our communities.


The new brand, FM, will kick off with a party on Friday, March 15th from 6-8pm, and carry over to Syntax Physic Opera from 9-2am, where partygoers enjoy a night of live DJs featuring Woolfy (Permanent Vacation / DFA) from L.A. and Weird Touch DJ Shannon von Kelly.

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Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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