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Meet Michele Venter of Urban Events in RiNo

Today we’d like to introduce you to Michele Venter.

Michele, please share your story with us. How did you get to where you are today?
It really all started in 2013 when I got engaged! I have always been a planner at heart but never realized the detail it took to plan a wedding. My fiance and I were pretty dead-set on having a lower budget wedding so we could have an extravagant honeymoon in Hawaii. Our venue made it fairly easy, all the way up until the day. I wanted a lot of control in order to make sure it was exactly what I wanted. (Hi, I’m Michele and I am a control freak). I did a lot of DIY for budgeting purposes but later on discovered I probably spent more doing it that way rather than consulting with a planner. So, of course, my day had come and I planned, planned, prepped and planned some more, but never actually planned anyone to set up the little trinkets and DIY projects around the venue. You know, seating chart, honeymoon box, sweetheart table, the really important, personal stuff! Oy vey.

So, I had a couple of good friends/guests do it. I felt HORRIBLE. They were there to enjoy it and I put them to work. From that point, I decided to reach out to any friends/family that was getting married to assist, for FREE! It meant so much more to me to be able to just help them plan their extraordinary day than to do it for any source of income. But, later, the more and more I thought about it, the more wedding planning and design seemed like something that would light me up inside and make me happy, to build a career and business from the ground floor, watching people in love commit to one another for the rest of their lives. And boy, was I right about that. Fast forward five years later and a couple of cocktails one night, and I decided to take the leap and start my business.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No. Not even the slightest. Starting out, I asked my friend to partner with me. She responded with a “hell, yes!” Because, if it isn’t a hell yes, it’s a no, as Rachel Hollis would say. Within our first couple of months, we did an expo to get some exposure and potentially some weddings in the books for 2020. I told her I would be happy if we could do 1 or 2! We saw some great results, booking five weddings from the expo! And then, three weeks later, the COVID-19 quarantine hit. It all came to a screeching hault. Queue the waterworks.

During the quarantine, we did not receive a single booking, even with the efforts of advertising. We even tried to give away a free day-of package. My partner also had a crisis with her other business, which happened to be a restaurant, so she had to step down from ours. In turn, I had to refocus and rebrand alone.

But, great things come to those who put the time and effort in and knows what it means to be patient. I am a firm believer that if things are meant to be, it will. The rebranding has been a blast! I have a business coach, social media manager and designer, creating a custom logo for my new and improved company! I have made amazing connections within the industry, mostly through zoom, that I wouldn’t have had time to before, causing me to come up with creative ways to move forward in the industry in the wake of the pandemic. It really has been a blessing in disguise and I am excited to see where it takes me.

We’d love to hear more about Urban Events.
Urban Events is an event planning company based in Denver, with a focus on weddings and design, but soon hopes to move into the corporate and non-profit industry. My true passion is creating genuine relationships with each couple I serve, which gives me the ability to be that bride so she can enjoy her big day. I relish in organizing each event’s details from the massive to the miniscule. To me, there is no such thing as too organized.

The Urban Events team provides services that are clear, concise, and comprehensive. We are with couples throughout their wedding experience and present planning services tailored to each unique celebration. We offer event design, day-of coordination, and vendor selection, referral and management as standard. Being an open and warm company is super important to me. I welcome couples from all walks of life and cultural backgrounds and are allies to the black and LGBTQ+ communities. With Urban Events, those stepping down the aisle can do so with confidence that their big day is in safe hands.

I am very proud that my company has really taken the time to not only focus on connecting with couples, but also with many other small businesses within the community. There is nothing more special than to empower one another, especially during these very odd and let’s face it, difficult times. I think we can definitely thank social media platforms for a lot of it, but really taking the time to know each person individually and learn why they do what they do, is a primary focal point of Urban Events. That is something I would say sets us apart from the rest – the ability to connect, understand and promote one another.

What were you like growing up?
Growing up, I was very shy. I am an only child, had few friends, and it was hard for me to break out of my shell. I grew up in a blended family – my mother is South Korean and my father is Caucasian. For me, it made it hard to connect with people because I never felt like I belonged in any certain place. It took years to figure out who I was and where I belonged. I cared too much of what people thought about me. I didn’t see my self-worth. It was always a competition between family members to get the best grades, be the most driven, get a college education, get married, have babies. You know, the whole nine yards.

So, for years, I did what I thought I had to do. To be what the ideal child is supposed to be. Take all the steps I was SUPPOSED to take. But then, one day, I decided to pursue my dreams, go on adventures, travel, try new things, just be me and be FINE with it. Once I figured out who I was, it wasn’t hard to make friends and connect with people, be honest about my insecurities, laugh and cry with total strangers, and pursue my passions with 100% fear of failing the entire way, and embracing it!

If you ask me something about myself, I will tell you. I am naturally an open book and can listen for days on end. I can handle a difficult and stressful situation with ease. My cousin, Lisa, always tells me, “Your house could be burning down and I would ask you how it’s going and you would say ‘fine.'” So true, Lisa. It’s fine. We have insurance. Of course, I am not perfect and I am a work-in-progress, but I truly believe in the good in people. And if you need a listening ear, or a shoulder to cry on, I will be the first to knock on your door with a bottle of wine, Godiva chocolates and Sex and the City re-runs on Amazon Prime.

Pricing:

  • Event Management Package Starting at $1200
  • Partial Planning Package Starting at $1500
  • Full Service Package Starting at $2000

Contact Info:

Image Credit:
Venue: Deer Creek Mountain Camp
Photography: Hillary Shedd Photography; Dani Haims
Videography: Iconic Imaging
Rental: Allwell Rents
Decor Rental: The Borrowing Bride
Bakery: Cherry on Top Bakery
Florals: Skyvanah
Bartending: Mix n’ Shoot
Jewelry: Daniel’s Diamonds
Officiant: Chosen with Bonnie
Hair/Makeup: Salon Breezy
Bridal Gown: 11/11 Bridal

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