Today we’d like to introduce you to Morgan Brubaker and Jayne Tien.
Morgan and Jayne, can you briefly walk us through your story – how you started and how you got to where you are today.
I (Morgan) grew up in a family of business-minded people but preferred looking at business in a more creative light. I decided in high school that I wanted to study Apparel Merchandising so I could study business in a more creative way. I had dreams of having a women’s clothing boutique one day and the most important thing to me was empowering women through my work. Since everyone must wear clothing, I figured I could have an impact on a lot of women through the avenue of clothing.
After completing my undergrad, working in the industry, and then completing my master’s degree in design and merchandising, I was interested in starting my own business. I had always had an entrepreneurial spirit and my mom (Jayne) who had retired was interested in doing something with me. For over a year we explored a different type of business, however, things were not working out for us.
One day, last December, we drove to downtown Castle Rock and my mom pointed out two new buildings, The Riverwalk buildings, that were being constructed to bring urban apartment living to downtown Castle Rock. She also mentioned that there would be retail and restaurants on the main level. I thought this would be the perfect fit – downtown Castle Rock is an up and coming area and has some old town charm. It felt like a great place to have a family business, but I loved the idea of a new construction with a more urban feel.
The next day I sent my mom an e-mail with the Riverwalk listing information and wrote: “maybe we should check out these retail spaces.” I was surprised when she wrote back “I do like this idea a lot!” Come to find out, although her career has been in accounting, a retail class she took in college was one of her favorites.
We reached out to the Riverwalk building and they would not show us the space until we provided them with a business plan. We did not have a specific idea, but we quickly put one together. After a few months of negotiation, we had a lease and were designing a space, buying merchandise, and starting construction. It was a whirlwind of a few months. We opened September 5th, 2019 and have now been open just over two months.
Has it been a smooth road?
There have been a variety of challenges, but when we consider how much we have accomplished since December when we didn’t even have a concept, I would say overall it has been pretty smooth to accomplish so much in such a short time.
Of course, in constructing a new space in a new building, we have had our share of challenges in terms of construction. It was exciting that we were able to design our own space, but construction always takes much longer than you ever expect it to. We had hoped to open in July, so we opened about two months after we hoped to.
With my mom being an accountant, my dad a retired CPA with experience with many clients in the fashion industry, and my background in merchandising and product development, we have been able to work together to complete whatever we have needed in terms of the business. It really helped us in the process to have a variety of expertise. Without that, I am sure the process would have taken even longer.
So let’s switch gears a bit and go into the Mod Mountain Boutique story. Tell us more about the business.
We are a boutique store that carries women’s apparel, shoes, accessories, and unique gifts. Mod stands for modern, modest, and moderation. Overall, we provide clothing for casual mountain living that is classic, yet modern. We believe modest clothing is most flattering to a women’s body and we provide quality pieces so that our customers can buy pieces in moderation. Mountain stands for our belief in natural beauty, including that of each of our customers, and in our offering of layers for mountain living. We all know the weather can change by 50 degrees over a few hours here.
Not only do we want to be a place for women to confidently shop, but we also want to be a place of community. By using our space for events in collaboration with other local businesses we hope women can find and build community with other customers in our space. We want women to feel confident and love their look in the process.
How do you think the industry will change over the next decade?
It is interesting to look at the shifts in our industry as we tend to see a lot of customers shopping online. However, we also see so many trends in people becoming more isolated and longing for connection. This is why we want to be more than a clothing store, but a community. We believe that through this strategy we will build relationships with women in the community and provide something that online shopping cannot provide them with.
- Address: 215 Wilcox Street, Castle Rock, CO 80104
- Website: modmountainboutique.com
- Phone: 7203816033
- Email: firstname.lastname@example.org
- Instagram: modmountainboutique
- Facebook: modmountainboutique
- Yelp: https://www.yelp.com/biz/mod-mountain-boutique-castle-rock-2