Today we’d like to introduce you to Nan Palmer.
Hi Nan, so excited to have you with us today. What can you tell us about your story?
It all started during the middle of a pandemic while we were “quaranteaming”…
We are Nan and Kelly, two friends who share a fascination with the allure and uniqueness of unpolished minerals, crystals, and fossils. Having a combined 40+ years of experience in the fine jewelry industry between us, we started LuxeRox as a way to follow our passion for beautiful things and to share it with our fellow gem and mineral devotees in a male-dominated business. Nan is a merchandising consultant for jewelry manufacturers & retailers. Kelly is a fine jewelry designer/ Real Estate Mogul. LuxeRox is a side hustle we started during the pandemic.
LuxeRox delivers highly curated and attainable mineral, crystal, and fossil specimens to enthusiasts who are inspired by art and nature. Our mission is to bring the alluring beauty of our earth to your door, whether your attraction is for learning and science, beautifying your home, or for the metaphysical & wellness attributes. Kelly and I saw a white space in the near-gem industry (aka mineral and crystal). What we found were either too expensive (collector’s items) or too bohemian (Etsy). We saw an opportunity in minerals & crystals as home decor and wanted to elevate the buyer’s experience and educate them at the same time. LuxeRox offers a monthly subscription service where customers can opt in for a 3-month or 6-month subscription to build their very own museum-caliber collection without breaking the bank. Subscription starts as low as $85 a month and comes with our Signature Mineral Display Stand, and velvet storage pouch. Shipping is also included.
LuxeRox is a women and BIPOC-owned company. We love the organic, eco-luxe lifestyle and we are dedicated in making specimen collecting accessible, educational, with an elevated experience. LuxeRox sources from sustainable mines across the globe through our partnership with Gem Legacy, a non-profit organization created to ensure the welfare and protection of miners in Africa.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
We’ve been fortunate with getting our company started due to our combined experience and connections within the “near-gem” AKA, mineral and crystal industry. It took us 7 months from the initial concept (business plan, packaging, inventory) to going LIVE on our website. We launched in February of 2021 and have had success with subscribers who subscribes to our monthly mineral/ crystal service. Our next step is getting into local businesses (wholesale) and holiday markets.
We’ve been impressed with LuxeRox, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
LuxeRox is an exclusive monthly subscription service delivering highly curated and attainable mineral, crystal, and fossil specimens to people who are fascinated by these unique marvels of nature. Our mission is to bring the alluring beauty of our earth to your door, whether your attraction is for learning and science, beautifying your home, or for the metaphysical health & wellness attributes.
We are dedicated to sourcing from sustainable mines across the globe. We are honored to partner with Gem Legacy, a non-profit organization created to ensure the welfare and protection of miners. A portion of every LuxeRox purchase will be donated to Gem Legacy to support education, vocational training, and local economies in Africa.
Each specimen is hand-selected and comes with our signature eco-friendly* LuxeRox mineral display stand and velvet pouch. We hope LuxeRox serves as a “stepping stone” to effortlessly curate your very own magnificent mineral collection.
- Email: email@example.com
- Website: www.luxerox.com
- Instagram: https://www.instagram.com/luxeroxbox/
- Facebook: https://www.facebook.com/luxeroxbox/
- Youtube: https://www.youtube.com/channel/UCKKzppnrt-Wm076ln03xTDw
- Other: https://www.nationaljeweler.com/articles/8598-get-into-mineral-collecting-with-this-new-subscription-service