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Meet Nicole Baker of Life Coach Baker

Today we’d like to introduce you to Nicole Baker. 

Hi Nicole, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am very fortunate to have grown up in a family with parents who worked in the Personal Development field and through attending seminars, listening to audio tapes (remember those?), and hearing my dad Coach, I fell in love with this world. 

However, when I was a young kid, I started getting bullied relentlessly and my reaction to this type of abusive behavior was to fully shut down and feel like I had to put on this “perfect persona” in order to be accepted. As a result of this situation, I developed body dysmorphia, I entered abusive friendships/relationships and basically destroyed my self-worth and confidence. 

Finally, I was told by my college professor that if I didn’t get my confidence up, I would have to leave the program I had worked so hard to get into. I looked at this teacher and a powerful voice, that did not sound like my own, came out of me; I said, “Watch me try.” I called my Life Coach Dad and exclaimed how I’ve been hearing this “personal development stuff” for years, it’s now time to implement it. And he coached me, no holds barred. It was through that experience that I learned how much your mindset changes your reality (for better or for worse) and my life was truly never the same again. Long story short, not only did I fully embrace this type of daily mindset work and became the person all my friends came to for motivation and advice, but I also graduated from that program (and I am asked to come back and teach workshops on perfectionism). 

Now, I am a full-time coach for high-achieving perfectionists helping them get those “I’m not enough” thoughts out of their heads, so they can go after their goals with fun and fulfillment. I know that if I hadn’t gone through this powerful work myself, I never would be the coach that I am today. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I think it’s impossible to go along life and not have some major bumps in the road and thankfully, I learned long ago that any bumps or “failures” are just opportunities to learn and do better next time. The major struggle that comes to mind is towards the beginning of my entrepreneurial journey; I was doing everything I felt like I “should” do; offer a million courses, host a hundred workshops, make a thousand sales calls, post and engage on all the social media platforms and still have time to have my whole life together (‘cause who wants a life coach who’s barely keeping her own life together). This was also before I was making the income to go full-time so I was working 3 jobs on the side. To say it was impossible would be a massive understatement, but I believed that it was the way to success. 

Finally, on the brink of collapse, I knew I needed to make a decision; give up (which I didn’t want to do) or change my approach. I chose the latter and started implementing the power of simplicity in my business. I began outsourcing, time blocking, and only doing the things that were scary but I knew would move me and my business forward. When I stopped trying to do it all, my coaching business boomed. I was no longer burned out and I was able to actually enjoy my business once again. I was able to leave my many side jobs and flourish as a full-time coach, podcaster, and speaker. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am in the business of helping high-achieving perfectionists set goals and actually follow through on them. We live in such a high achieving society, always wanting to do things “better, faster, stronger!” and I think there’s many positives to that… However, I see many people get sucked into the “go, go, go” lifestyle that they feel like they’ve done everything right and, yet, they’re not happy. That’s because we don’t stop to actually enjoy the life, we’re working so hard for! That’s where I come in. Through habit building, mindset work, neuro-linguistic programming exercises, and reshaping beliefs, I help them live a life that they truly feel fulfilled in all the while achieving MORE of their goals. 

I know one of the main reasons I’m exceptional at this work is because I’ve been in this industry since I was less than a year old; I grew up with this language, it’s part of my DNA and I’ve spent the majority of my adult life implementing and learning more about how this work can help us on a day-to-day basis. This is a world I adore, and it lights me up to be able to help my incredible clients achieve goals they never even thought possible. 

I am very fortunate to have multiple offers: 

A self-paced course, Goal Smasher, that is all about helping break down my goal-setting technique so that you can start getting out of your head and into action. You can learn more about Goal Smasher at 

I have a 1:1 coaching program for those who are ready to dive into the deep end with their goals, balancing their lifestyle, and learning the tools to feel fulfilled daily (not just when you achieve something) – for those interested, I offer free 30-minute discovery calls on my website 

And lastly, I have a free podcast – the Life Coach Baker Podcast, where every week I talk about a different area of perfectionism, from imposter syndrome to building habits to talking about how to start a morning routine. New episodes drop every Tuesday and are available anywhere you listen to podcasts. 

What quality or characteristic do you feel is most important to your success?
1. I never lost sight of my “why”. There are days where being an entrepreneur is not easy. There are days where you feel like you’re screaming into the void, or you feel like it’s never gonna workout. It can rapidly turn into low motivation or, worse, wanting to quit. But when you have a clearly defined why/purpose/mission behind what you’re doing, you have endless motivation to tap from. I clarified my “why” when I first started my business, and it has been instrumental in keeping me going on days that are hard.

2. I have a constant craving for education.

I’ve always been obsessed with the science of personal development, how the mind works, and how to create more motivation and fulfillment in our lives. It is something I quite literally can’t get enough of. Every morning, I wake up at 5:30 am and I read for a minimum of 30 minutes on topics like perfectionism, productivity, habit science and so much more. Throughout my day I listen to podcasts, audiobooks, or watch TED Talk presentations. I love the area of knowledge and I truly believe that it is one of the largest reasons my career has progressed so quickly. 

3. I ask for help.

To be honest, this is a recently acquired personality trait learned out of necessity. Back when I was first starting my business, I had this ego of “if I can do it on my own, that makes it more impressive”. This idea added so much stress into my life. I realized very quickly that the more I ask for help from a mentor, a coach, or even a quick google search, the more quickly I can reach my goals. 

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