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Meet Nicole Toledo

Today we’d like to introduce you to Nicole Toledo.

Nicole, please share your story with us. How did you get to where you are today?
After finishing college, I moved to Denver in 1999. Not knowing what I wanted to do professionally, I thought I would pursue a “fun” job until I figured out what my “real” job would be. Always being in love with the fashion and beauty world, I decided to apply at a makeup counter. I had zero retail or makeup experience, but to my surprise, I was hired. Once I started, something just clicked for me. I naturally had a talent for it and I loved it from the start. Over the years, I worked for several makeup brands and held several roles. Once I had my daughter in 2012, in an effort to spend more time with her and create my own schedule, I finally got the courage to start my own brand.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Having been in the makeup industry for a while, I had a good base of amazing clients. But I knew I had to widen my circle. I had to work on promoting myself, networking, and building my website and social media. This was definitely out of my comfort zone. I am a naturally introverted and private person. I didn’t even have a Facebook profile until after I launched my business.

We’d love to hear more about your business.
Nicole Toledo Makeup Artistry provides on-location makeup services. My most popular service is bridal makeup. Thankfully, this happens to be my most favorite type of makeup to do. I love doing beautiful, timeless makeup for one of the most important days in someone’s life.

I do makeup for a wide variety of occasions such as headshots, boudoir, rebranding, and editorial shoots. Every day is different which also makes every day new and exciting.

My style of makeup focuses on enhancing the beauty that is already there. It’s you, just elevated and enhanced.

I also provide one on one lessons to clients to empower women and men on how to be his or her own makeup artist.

Because I believe that brows and lashes are so important to the overall look of makeup, I have added brow shaping and lash lifting to my service menu.

What were you like growing up?
Growing up, I was super shy. Not until late high school did I start to develop my own sense of style and confidence. It was the nineties, so I wore lots of black and dark lipstick. That’s when I embraced standing out and being different than everyone else in my small town. I started experimenting with makeup and fashion at that time. Now, I get to experiment with makeup on clients when I get to do more creative, editorial shoots.

Contact Info:

  • Website:
  • Email:
  • Instagram: @nicoletoledomakeupartistry
  • Facebook: Nicole Toledo Makeup Artistry

Image Credit:
Robins Photography (headshot with brushes in the air)
Jackie Cooper Photo (3 shots of me doing makeup)
Noelle Wood Studio (pastel shot model in large floral headpiece)
Kaela Speicher (African American model with freckles)
Caroline Miller (model in yellow dress)
Danielle Defiore (Asian model red lips)

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