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Meet Nicole Vanderburg of Beyond Gouda

Today we’d like to introduce you to Nicole Vanderburg.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I come from a family of entrepreneurs, who have always inspired me to work harder and dream bigger. I started Beyond Gouda as a side gig apart from my full-time Sous Chef position. In November of 2019, I opened Beyond Gouda with the intention of catering parties and weddings with grazing tables. Barely four months later, all parties were canceled due to COVID and I quickly had to re-evaluate my business model.

I shifted my services to individual charcuterie gift boxes, which remain as my top-selling product. From a lot of support within my full-time job and the clients we cater to, I was able to expand Beyond Gouda among a very intrigued market. Plus, charcuterie was trending on all social platforms so building a cheese box for an Instagram-able moment sounded like the move! I honestly owe my success and continued business to my customers. A lot of my customers repeatedly purchase and share my information with friends and family, and I could not be more grateful!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
There have definitely been a few bumps here and there, but nothing that can’t be surpassed! It has been almost two years since I founded Beyond Gouda and I am still learning ways to improve and be better for my customers.

That includes creating more appealing packaging, developing more accessible ways to purchase my products, continuously sourcing local ingredients, and reaching out for feedback on what customers want to see. All of that requires a good system of accounting, research, marketing, purchasing methods, and trial and error.

Running these back-end duties of the business was the biggest struggle for me. The easy part is building a charcuterie and talking to customers!

Thanks – so what else should our readers know about Beyond Gouda?
Beyond Gouda specializes in charcuterie gift boxes that are completely customizable! If you have a dietary restriction, favorite products, or a theme in mind, we will build your dream box. All boxes are unique as they change based on new and seasonal food products.

The best part about Beyond Gouda is our charcuterie workshops, where we teach you how to artistically design a cheese board. Our private workshops are great for a girl’s night in, team-building exercise, birthday party, and much more. We also host public workshops at pop-up locations around Denver and tend to partner with local beverage companies. By the end of the workshop, you will have mastered the tips and tricks to building a drool-worthy grazing platter. Beyond Gouda is also willing to travel for business.

We are always intrigued about opportunities around Colorado to cater a grazing table or a charcuterie workshop. Pretty much anything you can dream up, we can make it happen! And, start looking forward to our “skicuterie,” ski coat pocket-approved charcuterie packs!

Are there any important lessons you’ve learned that you can share with us?
I have learned that there are truly so many people that want to support striving artists and small business owners. Especially in Denver, there is a lot of support out there and sometimes you just have to ask for it! Beyond Gouda has led me to step out of my comfort zone and ask for advice, product reviews, and customer referrals. If you are starting your own business or service, do not undersell yourself- be proud and excited about your successes, and get as many followers as you can!

Pricing:

  • Mini – $35
  • Small – $55
  • Medium – $90
  • Large – $135

Contact Info:

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