Today we’d like to introduce you to Nik Scott.
Thanks for sharing your story with us Nik. So, let’s start at the beginning and we can move on from there.
My story is anything but brief but I will do my best to keep it as succinct at possible. 😉
My journey to becoming a personal brand expert actually started by accident. I started my first blog in 2008–long before the words influencer marketing were thoughts in anyone’s mind. When I started my blog, I wasn’t looking to expand my reach, grow an audience, gain a bunch of followers, build a brand or become Internet famous. I started my blog for two reasons:
1. To have a place for me to express myself creatively
2. To document my hair journey
See, back in 2008, I was employed as an accountant for a national advertising company. I was working on my MBA and had plans to complete my CPA. While working as an accountant is a respectable career where I could have made a lot of money, it wasn’t anything that I was passionate about. Yes, I was good at it, but it was not a space that fit who I was at the core. So, I started a blog. I blogged after work and in my spare time. Outside of my husband, I never told anyone about my blog. It never occurred to me that anyone would find my blog (first of all) or even be interested in what I was writing. I was so private about my blog that I did even use my real name or show my face.
It didn’t take long for people who were interested in the content of my blog to find it. I mean it IS the world wide web, right!? As surprised as I was that people started reading my posts, and as private as I wanted my blog to be, it was actually nice for people to find value in the stories I published. I found myself being viewed by the people who read my blog as an authority in my niche.
About 18 months after I started my blog, I published my first YouTube video. Again, not because I wanted to expand my reach, grow an audience, gain a bunch of followers, build a brand or become Internet famous. I just wanted a more engaging way to complement my blog posts. Sure, photos were great, but video was better, plus, YouTube was just starting to gain popularity and I wanted to see what all the fuss was about.
My first video (if you can even call it that) was TERRIBLE! It had no voice over, I didn’t show my face and, in fact, it wasn’t even a video at all! It was more or less a slide show. BUT. I was proud of that video! I spent hours teaching myself how to use video editing software and days figuring out how to upload that video to YouTube. 😂
The rest is history as they say…
Unintentionally, my reach expanded, my audience grew, I gained a bunch of followers and I built a brand. I spent the next two years blogging and posting videos on YouTube. I published my last blog post in 2011. I eventually quit my job as an accountant and became a full-time YouTuber until 2014.
In 2014, I applied for a social media coordinator position at a local university. I was selected for that position out of more than 300 candidates. Even though I had no “formal” social media training at that time, I was told I was hired because of the documented and proven success in content strategy and branding found on my personal social media accounts.
Enter personal branding.
My brand spoke louder than my resume or even anything I said in my interview. I wasn’t just saying who I was. I wasn’t just showing it on paper. There was real evidence to prove my knowledge, skills and abilities to perform the job. This growing body of proof has been the thing that has positioned me to be where I am now.
Today, I continue to manage my own brand at inikscott.com and I also provide online courses, trainings and resources to consultants, entrepreneurs, coaches and professionals who are looking to leverage their personal brand to grow their business or career.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Without struggle, there can be no progress. Simple and plain.
The biggest struggle for me has been learning to balance all that I’m doing professionally with what I have to do personally. When you work in the digital space, there are no set work hours. Social media and the Internet are always open for business so finding that right balance between when to work and when not to has been a challenge.
When I started back in 2008, social media was not what it is today. Not many people had a smartphone. If I wanted to connect back then, I had to make time to do it. I couldn’t just whip out my phone and work. So, when laptops got smaller and phones got smarter, I had to become more aware of my time. It was easy to call everything work, because, well, everything WAS work! But all work and no play is not good for anyone.
For me, what works is just that. Being present and aware. When your business is based on the Internet, it’s easy to get distracted and miss out on moments because you’re trying to curate the perfect piece of content.
My advice for other women who are just starting out their journey or looking to start a journey in the digital space is to hold yourself accountable. While it’s pretty much accepted that everyone at dinner is taking photos of their food, know when to say when. Too much of anything can potentially harm you–even if it IS “work.” Don’t sacrifice human-to-human connections by being buried in your phone 24/7 because you think it will propel you faster.
Trust me, I tried it and it doesn’t work. Your growth will happen at its own pace. Trust the process and the timing of it. Savor every moment.
So, as you know, we’re impressed with your work – tell our readers more, for example what you’re most proud of and what sets you apart from others.
I am a personal brand expert, speaker and social media influencer.
inikscott.com is more than my personal website. It is the headquarters for all my business assets. On my website, you can learn more about me, book me to speak at your next event, purchase online courses and get connected to my social media.
I personally have experienced the benefits of a strong personal brand and I’m passionate about helping others experience how powerful a strong personal brand is to career and entrepreneurial development and growth. It is my mission to help as many people as I can unlock the power of their own personal brand.
Personal branding is more than a buzzword. It’s more than a trend. Personal branding is becoming THE determining factor as to whether a prospective client chooses to work with you.
So, what’s next? Any big plans?
A large part of the growth of my personal brand has been due to public speaking. Many people don’t realize that I’ve been professionally speaking for nearly two decades. With that said, I am in the process of finalizing my first live workshop series, FABB Public Speaking. FABB Public Speaking is comprised of six laser-focused sessions aimed to teach individuals how to kickstart their public speaking business by utilizing my FABB Framework™ for success. By achieving specific milestones, this workshop will take students through the journey of launching their speaking career even if they’ve never stepped on stage!
I’m very excited about it. We are looking to fill seats for our first cohort as we speak. The first session is scheduled to kick off on August 20, 2020. If your readers are interested, they can learn more about FABB Public Speaking and get on the waitlist by visiting https://www.inikscott.com/fabb
- Website: https://www.inikscott.com/
- Instagram: https://www.instagram.com/inikscott/
- Other: https://www.inikscott.com/fabb