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Meet Pamela Maass

Today we’d like to introduce you to Pamela Maass.

Pamela, can you briefly walk us through your story – how you started and how you got to where you are today.
I am the first lawyer in my family. I come from a family of educators and engineers who had previous bad experiences with lawyers. Growing up with their experiences influenced me. I had family members that were taken advantage of by lawyers which is why I started my legal career as a Deputy District Attorney in Boulder, I wanted to protect those that were vulnerable.

One of my first cases as a DDA involved a tragedy, young parents were killed in a car crash leaving behind two young boys. I got to know the surviving family members which were loving people who banned together for the criminal case. However, I later found out that the family spent years in probate court fighting over who would raise the boys. The conflict could have been avoided if someone would have given this young couple access to basic legal planning tools.

I saw this same pattern over and over in the last ten years of my legal practice. But it didn’t hit home until my own family went through it. A family member of mine passed on, and there were a lot of conflicts. The conflict that could have all been avoided with some simple legal planning with my family members early on.

It was through these experiences, that I realized that there was a major unmet need. Many people my age, young professionals in their 30s and 40s didn’t have access to basic legal planning tools to protect their loved ones and keep them out of court and conflict. This inspired me to launch my law firm. To take my experiences litigating conflict to help families protect their loved ones and keep them out of court and conflict.

Has it been a smooth road?
Nope. But hard is how we evolve.

One of my biggest personal challenges was shifting my mindset from employee to business owner. I had a lot of fears and limiting beliefs that initially held me back and kept me from launching. Until, I started working with a life coach. I had a lot of dreams but lacked the confidence to act on them. The life coach helped me lose 30lbs, compete in fitness competitions and through that experience, I gained the meta skill of self-coaching myself on my fears and limiting beliefs. That confidence translated to me starting my own business. The whole experience was so life transforming, that I started studying at night and on weekends to get my life coach certification. Now I really enjoy bringing life coaching tools into my legal practice to better serve my clients.

Tell us more about your work.
At my law firm, Maass Law, we help individuals, families and business owners protect their futures and their loved ones. I practice in two main areas, estate planning (i.e. wills, trusts and estates) and personal injury. In my injury practice, I represent sexual assault survivors and child sex abuse survivors seeking civil justice. In the past few years, I’ve worked with my clients and legislators to pass critical legislation to protect survivor’s rights, including Civil Rape Shield and increasing the Statute of Limitations for Domestic Violence Torts.

In my estate planning practice, three main things set us apart from traditional form document law firms. First, we don’t create form documents. I saw this model fail with my family member who spent over $5,000 on an estate plan that ultimately failed because the attorney didn’t take the time to understand their needs, maintain the relationship and educate them on the importance of updating the plan.

I take the time to start every client relationship with a free family wealth planning session, where I help my clients get crystal clear on what would happen right now to their families, their businesses and assets if something happened to them. We then design a plan based on what they want and value. I also do everything flat fee so that there are no surprises with the fees and my clients are encouraged to contact me with questions. I also have systems in place to make it easier for my clients to update their plan, including reviewing their plan for free every three years to be sure it’s up to date.

Second, I have a comprehensive kids protection program that goes beyond simply naming long-term legal guardians. We develop a full emergency response plan if something happens.

Finally, I capture and plan for the intangible and most valuable assets to be passed on: the values, insights, stories, and experiences that neither you nor your loved ones would ever want to be lost.

How do you think the industry will change over the next decade?
The legal planning tools I use with my clients used to be only accessible to the wealthiest one percent. There is a myth that you have to be a multi-millionaire to use basic estate planning tools. That myth costs families a lot of time, money and well-being. The average probate process (which is the court process your family usually goes through if you die without a plan or a broken plan in place) costs thousands of dollars and takes between 9 months to two years in Colorado. Over the next ten years I see more creative attorneys bridging this gap and providing comprehensive legal planning to families.

Additionally, the legal field has been very slow to adopt technology. However, there is a wave of lawyers, me included, that are tech geeks. In addition to meeting with clients at my office, I have started working with clients virtually and using technology to make things more convenient and easier for my clients. I think virtual legal practices will continue to become more popular, giving more people access to legal service and reducing the overhead costs. It also is great for work-life balance.

Contact Info:

  • Address: Maass Law
    26 W Dry Creek Circle Suite 600
    Littleton, Colorado 80120
  • Website:
  • Phone: 720-899-3541
  • Email:

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