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Meet Pedro Urbina

Today we’d like to introduce you to Pedro Urbina.

Hi Pedro, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My love for local music probably originated back in college radio at WVUM in Miami, Florida. I was being exposed to new music all the time and my appreciation for the craft grew quickly. While not all of what I was discovering was local, it allowed me to recognize the amount of effort that went into the projects that were all around me. That led me to start a specialty show called Locals Only which focused on interviewing local musicians once a week.

Ever since then, I’ve gone to a lot more local shows, followed all the local projects that I appreciate, and even joined up with a few bands as a guitarist. This kind of participation has changed the way I look at music and my appreciation for it only continues to grow. Many local musicians do what they do essentially for free or at cost simply to bring their passion in front of an audience and considering the quality of their work, they deserve so much more.

This is the intention and mission of the Pink Sofa Hour. Showcasing local musicians once a week and allowing their dedication to their craft to be recognized by an audience that understands what that takes. This project is the latest iteration in my desire to support my local scene. Pink Sofa Hour is an in-person, live-streamed show coming straight from my living room.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
So far the Pink Sofa Hour has only been around for one month, our first episode was December 10th with Blank slate. Even so, there have been a lot of learning experiences. I have always been an audio nerd but the challenges of learning video, social media promotion, and overall turning a living room into a viable studio have been very interesting, to say the least. I am sure that many challenges still lie on the road ahead, and I am sure that I will be ready to take them on.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I was a software engineer and cybersecurity guy for a long time. Over the last year, I decided that technology was no longer something that was making me happy and so I decided to head towards doing music full time. It has been a very fulfilling and fruitful choice. I’m currently teaching guitar, playing in a local band (Thunderboogie), and finishing a solo album.

What are your plans for the future?
Growing Pink Sofa Hour, developing as a musician, and continuing to meet people in the local music scene are the main goals. We’re planning on throwing our first live show at a venue in Denver sometime in May or June as a big recap of the first season of PSH, to further connect the audience and the artists, and to benefit a local music charity. That is all currently in the works.

Once the PSH channel becomes profitable I am also intending to share the revenue with the artists on an episodic basis. We are launching a website in February where we will be releasing some merch! Aesthetic is a big part of the show and a lot of people have been asking! Overall I am so glad and grateful for the reception the project has had so far.

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