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Meet Robert Peterson of Add Value 2 Life Consulting in Southwest Denver

Today we’d like to introduce you to Robert Peterson.

Robert, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 2009, after I spent 10 years serving as a church planter in Bogota, Colombia, I was invited back to our home church in Colorado to serve as the Pastor of Outreach. It was a dream job. I was travelling around the world, exposing many people to the great things being done by missionaries. I worked to care for missionaries better, to communicate well and most importantly to have a strong enough relationship with them that if they were struggling, they would share that so that we could walk through it with them.

In 2015, I began exploring what is the next step in my career, where do I go from here? Do I want to lead a church? Should I try to lead a missions ministry? I have served on several non-profit boards and have seen some of the challenges in church growth. A mentor connected me with a pastoral career counselor, who met with my wife and I. We did various personality tests and had some pretty intense conversations. His recommendation based on my gifting and direction would be to consider an Executive Pastor role, the church operations role. There was also a recommendation in my current situation to create a leadership team, to share the roles of senior leadership, executive operations and team building. Well, none of that happened. In fact, none of it ever felt right. Truth be told, I was self sabotaging my pathway to senior leadership. One challenge of working in the same church that you start in, they always see you as the kid who made good, but not sure they really want to follow you.

Has it been a smooth road?
On the surface, my career and life looked great. But I’m going to be honest: the dream job really only represented 10% of the work I did and it kept declining. Our children faced some challenges. That really brought to the forefront, the challenge of being in leadership and the expectations for performance, for appearances. It broke my passion. The other piece that was growing in me, was seeing the church discourage people from taking on the mantle of entrepreneurship. The church loved successful people, of course, but there were no tools for the person that wanted to step out and start their own business.

I started exploring and got certifications in mediation, conflict coaching, biblical counseling, and when the opportunity to improve my speaking through John Maxwell’s certification program popped up I jumped at it. And now I’m an Executive Director with the John Maxwell Team.

I struggled to figure out what I wanted to do with my life.

I’m sure you’ve tried the ever-popular “What would you do if you had an infinite amount of money?” trick. My answer, buy every LEGO toy my parents didn’t get me when I was a kid and a couple of restored Ford Broncos. Not a very grand life goal.

But if you look closely at what I’ve said about the things I enjoyed in ministry, it’s obvious that consulting was the perfect fit. Speaking, teaching, travelling and helping organizations grow, solving challenges — in retrospect it makes sense. The key was looking closely, and I never did that until I was willing to let go of the idea that working for the church was the only way I could satisfy the calling on my heart to help people.

So let’s switch gears a bit and go into the Add Value 2 Life Consulting story. Tell us more about the business.
I co-founded Add Value 2 Life consulting with my wife Noelle. We have always wanted a way to help people together. Our first adventure together we served as missionaries in Bogota, Colombia for ten years. We did many great things together, but our work went two different directions when she served at our children’s school and I served the churches we were coaching. We returned to Colorado and worked for the same church for a bit, but still not directly together. I was the mission pastor, serving our mission partners around the globe, travelling and training all over the world, while Noelle was the director of communications working with the office team. Noelle continued to grow and is now a training supervisor for the State of Colorado, Department of Revenue training teams across the state, allowing me to be the lead trainer in our company. We are building the business together, so we can work together and serve our community to continue helping people be more, do more and have more.

We primarily serve entrepreneurs and business owners seeking to grow themselves and their businesses. We have created a group coaching program that makes business coaching affordable. Each member of a team builds their own strategic plan but then they are accountable to the group. The groups also create a safe environment where they can be vulnerable and share their struggles, which in turn creates a great sounding board for new ideas. We focus on personal growth that leads to business growth. Helping our clients become the people who live their dreams.

How do you think the industry will change over the next decade?
Coaching is necessary at all levels of leadership and business. In the current world situation, the change is dramatic and emotionally playing out in front of everyone, and not every business is prepared or will survive. Coaching is the antidote for fear. What you are not aware of controls you, but what you are aware of you control. Opportunities will abound for the people with the right attitude and preparedness to face the challenges. I believe leaders will be the ones who get the help in the journey and coaching and accountability will take people further faster than they can get on their own.

Contact Info:

  • Website:
  • Phone: 7202440746
  • Email:
  • Instagram: av2lconsulting
  • Facebook: @av2lconsulting

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