We are thrilled to be connecting with Sani Field again. Sani is the Founder of SunnySide Social Media, LLC and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Sani below.
Hi Sani, so great to have you join us again. For folks who might have missed our earlier conversations, can you please take a minute to briefly introduce yourself?
My name is Sani (sunny), and I am the founder of SunnySide Social Media, LLC, a digital marketing and web development firm. I have a really funny husband and two witty kids (Reese, 4.5 years old, and Chase, 3 years old).
How does SunnySide set itself apart from other online marketing companies in the Denver metro area?
SunnySide is a very personal boutique firm that consults, develops, and executes online marketing and social media strategies for locally and nationally-based businesses. We pride ourselves in working seamlessly with our clients’ teams to become a valuable asset for their brand. We offer custom-tailored online marketing services that are built around the goals of our clients’ businesses, and we are very flexible with dynamic budgets, evolving strategies, and shift course when necessary. We’re also a kind and approachable group of people – we become friends with many of our clients, because we genuinely care about their wellbeing (and success!).
When people come to you for help, what do you find is their biggest pain point?
Aside from the usual social media and online marketing needs, many people come to us to fix their websites. We joke around about being the halfway house for wayward websites because folks need us to rehabilitate what they are left with after they’ve been put through the ringer by shady agencies. It’s amazing how many times in the last 10 years I’ve heard, “I was screwed over by the last SEO company”, or “I’m not sure who to trust”. We genuinely want to help these people, and are frustrated by the fact that our profession has a reputation of being obscure and not worthy of confidence. Fortunately, we gain client trust fairly quickly because in most cases, we can turn around a bad situation quickly.
What types of clients do you want to appeal to? Who do you want to work with?
This line of work touches a broad spectrum of businesses, so it affords us the opportunity to work with many types of people. One of my favorite things about this job is that we get to see the inner workings of many different kinds of small businesses. That keeps things interesting and keeps our team on our toes. At the end of the day, the people we enjoy working with the most are kind and honest.
What does the next year look like for SunnySide?
We are celebrating our 10-year anniversary in October. Very excited about that! To be real, this was my first baby, and I’m so proud of how far she’s come and how much she has evolved. It takes a village; I have to give a lot of credit to my team for our growth. In the last 10 years, I’ve had very little turnover with my staff, and my strategists have taken the initiative to deepen their talents with continuing education. We’re also going to be growing our roster of services, including web hosting, app development, and more.
Do you often collaborate with other agencies?
Absolutely! We work with other agencies frequently, and we do it really well, which is something unique about our team. In the last five years, many of the clients who have come to us have had their own internal teams, so collaboration occurs often.
Thank you so much again for sharing all of this with us. Before we go, can you share with our readers how they can connect with you, learn more or show support?
To learn more about our service offerings, please contact me through these channels:
- Website: www.sunnysidesocialmedia.com
- Facebook: https://www.facebook.com/SunnySideSocialMedia
- Linkedin: https://www.linkedin.com/in/sanigolrizfield/
- Twitter: https://twitter.com/SunnySocial