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Meet Sarah Duran of Fruition Initiatives in West Denver

Today we’d like to introduce you to Sarah Duran.

Sarah, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’m a proud Colorado native and have lived here pretty much my whole life. I began my career as a third-grade teacher in Denver Public Schools. After leaving the classroom, I took on operational and development roles in both the for- and non-profit sectors, where I led business development efforts and managed large-scale programmatic and research projects. I have been extremely lucky to work with amazing people, many of whom are still my close friends today. However, none of those roles ever felt quite right. In 2015 I decided to really put some thought into a career that would be fulfilling for me long-term and started taking on some contract work as a way to pay the bills while I figured out what I wanted to do. That contract work turned out to be the start of my business and at the end of 2016, I formed my company, Fruition Initiatives.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My parents have owned their own business my whole life and told myself growing up that I never wanted that. They have been very successful, but I also saw how stressful it was weathering up and down markets, being responsible for other people’s livelihoods, and working all the time to make sure everything was running smoothly. Since starting my business, I have been extremely lucky to work for the most wonderful people, set my own schedule, and do work that I find incredibly meaningful. I’ve also had moments where I wasn’t sure I would have enough money to pay my mortgage the next month. Working for yourself isn’t for everyone and I know that I could have never done it without the support of my amazing husband along the way.

Please tell us about Fruition Initiatives.
Fruition Initiatives combines project strategy and coaching to help people create meaningful goals and bring them to fruition in their work and life. I help people and organizations turn their ideas into action. I operate in two main areas – business consulting and coaching. On the business consulting side, I help small- to medium-size businesses and entrepreneurs develop and execute organizational strategy and manage projects that they may not have in-house capacity to manage otherwise. I’ve managed all kinds of projects, including podcasts, research projects, online courses, membership groups, surveys, collaborative networks, and many more. I’ve also helped companies establish the right systems to go from small- or solo-entrepreneur to scale.

I also engage in individual coaching sessions and group workshops where I combine my expertise in organization, strategy, and planning with best practices in personal coaching, and work with clients to design a better business, project, or personal achievement. I find that many people apply strategy and project management tactics to their work lives but don’t think about how they could benefit from that lens for personal projects. I have a passion for helping people and organizations leverage project strategy and management to reach their highest potential.

What sets Fruition Initiatives apart from others is the ability to be nimble. I partner with some of the most talented contractors, experts, and consultants from across the country to provide the best results to my clients. This allows me to offer boutique service and cultivate personal relationships with all of my clients, which is the thing I am most proud of.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My parents have been incredible mentors to me as entrepreneurs and small-business owners, not to mention just wonderful people overall. I also have an amazing support system with my family as a whole with a special shout out to my sister, who is always a great thought partner and my husband who has unbounded faith in my abilities. I would also not be where I am without an incredible network of people who I’ve had the pleasure to work with over my career, including my three Amys: Amy Spicer, Amy Farley, and Amy Humble. There are so many others who have supported me along the way that I am so grateful for. I am constantly surprised and humbled by the generosity of the free-lance, entrepreneur, and small-business community in Denver in always offering support and advice.

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