Today we’d like to introduce you to Shannon Waldron.
In 2011, Mr. Waldron founded Urban Fêtes as a platform for redefining lifestyle and setting the tone for Chicago millennials. He envisioned events that would not only attract accomplished, forward-thinking professionals, but elevate mundane nightlife by infusing it with leading brands and progressive businesses that cater to the needs and taste of these elite crowds. Urban Fêtes has quickly become a dominating force in Chicago’s social scene and beyond. Mr. Waldron’s vision and diligence has the company’s influence to spread around the world.
In 2015, Mr. Waldron launched a series of “Silent Parties” (events, where people dance to music, listened to on wireless headphones) and has maintained a monthly concert series to highlight local talent. The Urban Fêtes team has also hosted both a panel of top music industry professionals and an emerging artists showcase, at this nation’s most prominent film and music festival, South by Southwest (SXSW) in Austin, TX and Atlanta’s Music Festival and Conference (A3C).
Urban Fetes has achieved a massive fan following due to their unique concept of silent discos launched in 2015. These events are hosted in different locations and each attendee is provided with headphones. The company identifies different trends in popular culture and develops campaigns in order to effectively target their client’s core audience. Urban Fetes provides their clients with riveting marketing strategies through social media, digital/technological trends, public relations, and brand partnerships. Urban Fetes has hosted events at SXSW, A3C Music Festival, Revolt Summit, Breakaway Festival, Carnivale, etc.
Has it been a smooth road?
I did my first Silent Party 2015 in Chicago and the initial response was, “eh, this is corny.” My rebuttal was but this party has three DJs and gives you three different options to choose music from. That alone gave me one up on the typical party because those three DJ’s were spinning R&B, Hip Hop, Top 40’s, you name it. What that did was bring in a diverse demographic because music is universal. I knew that as long as I was giving the universe musical options, I would draw people out. I then found myself taking on a new crowd. I still had my young urban professionals but when I rolled out the Silent Party concept, my crowd became really diverse because it attracted individuals from different demographics and other cultures. That was my ‘wow’ moment. I started seeing new faces and the dancing came back. Once people got a real feel for it and saw its potential and uniqueness, it spread from Chicago to Atlanta, to LA, Dallas and so on.
Urban Fetes – what should we know? What do you guys do best? What sets you apart from the competition?
We offer unique events and marketing strategies with substance and style.” Urban Fêtes is a lifestyle marketing brand comprised of leading forces in the worlds of entertainment, advertising and new media. Deeply immersed in today’s lifestyle of music, art, sports and fashion, we keep brands connected and engaged with the influential millennial demographic by delivering authentic messaging with compelling events, content and culture cues.
We identify trends in popular culture to create campaigns that speak to our client’s core audience by implementing riveting marketing strategies through live events, social media, digital/technology trends, brand partnerships and public relations. We understand that digital, mobile and social media are driving change in the way brands to reach the millennial consumer and utilize innovative methods to elicit authentic engagement through those channels.
Urban Fetes has achieved a massive fan following due to their unique concept of silent discos. These events are hosted in different locations and each attendee is provided with headphones. The company identifies different trends in popular culture and develops campaigns in order to effectively target their client’s core audience. Urban Fetes provides their clients with riveting marketing strategies through social media, digital/technological trends, public relations, and brand partnerships.
How do you think the industry will change over the next decade?
Don’t see any major shifts but I still see myself as an influencer and culture creator in my industry. I have a lot of young guys that have gravitated towards me and I’m taking them under my wing and showing them the business side. My goal is to show them how to use their talent and platform to develop a business and create a wave. In five years, I still see myself in that realm, somehow someway. But there’s no telling because maybe a larger corporation will come in and acquire us, or we can continue to build the brand and ride it out until it becomes a big corporation. Regardless, I have my head down and am constantly working and preparing for the moment.
- Tickets usually range from $10-20
- Headphone Rental starts at $6ea
- Website: www.urbanfetes.com
- Phone: 312.380.9656
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/urbanfetes
- Facebook: www.facebook.com/urbanfetes
- Twitter: www.twitter.com/urbanfetes
- Other: www.youtube.com/urbanfetes