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Meet Tawnya Fornerod of Wax & Lash in Larimer Square and Colfax & York

Today we’d like to introduce you to Tawnya Fornerod.

Tawnya, can you briefly walk us through your story – how you started and how you got to where you are today.
It all started in high school.

JK. But…kinda true.

Roeland and I attended the same California? High school, but it wasn’t until many years later that we found their way back to one another.

With a shared vision of positively impacting the world, we melded our families, our passions, and our professional backgrounds — his as a handyman + jack of all trades, mine as an esthetician and businesswoman — to create a thriving hub of positivity, connection, and beauty.

Wax + Lash is their labor of love.

Five years ago this was all just an idea on a napkin. It’s taken hustle and heart and a whole lotta trust, but it’s been worth it. Now, Wax + Lash has been in its Laramie location since 2013. A second location will open in 2018.

Our services are 5-star rated. We employ the best in the business. But it is our core values that truly set us apart.

CORE VALUES
Our core values are the foundation of our business. They make this work a joy rather than a j.o.b.

TRUTH
We believe that truth is at the root of everything.

In fact, we believe it so hard, Tawnya + Roeland even have that word tattooed on their wrists. Here at Wax + Lash, truth looks like straightforward, honest interactions. Absolute integrity. Honesty and authenticity. Bring your full humanity and we’ll bring ours. We welcome it.

GRACE
We believe that we are all deserving of grace — and that simple decency, kindness, and poise can transform almost any interaction.

Grace is a lesson, an invitation, and a motivation. It is about forgiveness, genuine respect, elegance, and calm. When paired with strength of spirit, grace has the capacity to elevate our actions, conversations, and empathy for self and others. At Wax + Lash, grace is translated in our generous attention to details large and small, and it’s in the kindness and compassion that infuse our company culture and the entire W + L community.

CONNECTION
We believe that we are all connected. That in every human interaction, we have the power to create an extraordinary world.

This is a family — and when you enter our shop, we embrace you (often literally) with open arms. We know that the hustle and grind of the outside world is rough and taxing. When you step into Wax + Lash, know that you are supported. Your vulnerability and humanity is welcome and tended to. We value you.

PURPOSE
We believe that empowered women & men are the key to a vibrant future.

Yes, men too, absolutely. But for us, we know that supporting and nurturing women’s leadership, business savvy, confidence, and self-compassion is a radical act that can change the world.

We know that how you do one thing is how you do everything, and we take that to heart.

With each choice we make in our business, we recognize the ripple of impact and potential. One of the reasons we love this work is that it inherently supports a community of successful women. We believe in lifting up the leadership capacity of our employees and encouraging them to spread their wings and soar. We have seen time and time again that when people feel good, they do good. We are committed to doing our part to contribute to an abundant, flourishing community.

All About Tawnya, Boss Lady, Arcona Cranberry Gommage Enthusiast

I believe that beauty is a channel for connection, community, and care.

I came to my profession as a young mom living in North Carolina. I had been studying horticulture, planning for a future of gardens and landscapes. Yet, I found myself in a salon one afternoon, getting my hair done. I don’t remember my haircut, but I absolutely remember the vibe of that place. It was so alive, and so affirming that it propelled me to shift career paths and begin this wonderous, winding journey.

I’ve found that cosmetology is so much more than skin deep. It is a vehicle to engage with people on a soul level.

For me, it’s been a means to support myself and my children. It’s been a means to step into my role as a leader and business owner. And it’s also been a means to create long-lasting connections — with clients who become community; colleagues who become family.

Wax + Lash is my home away from home, my deepest passion, and the place I feel most seen. It has pushed me to grow as a woman, a mother, a wife, a business owner, and a boss.

I am ever grateful for this vehicle to live my values and contribute to a more beautiful world.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When we first opened, we only had two rooms and were operating out of 400 Sq Ft. WE have expanded to almost 2000 Sq Ft and five treatment rooms over the last five years.

We consider ourselves very blessed to have the opportunities to grow our company and naturally flow into spaces next to our original space.

The biggest challenges have been getting out of my own way and simply trusting myself and my gut when it comes to the business.

Wax & Lash – what should we know? What do you guys do best? What sets you apart from the competition?
Wax & Lash is an upscale Day Spa boutique that provides, Waxing, Facials, Lash Extensions, Lash Lifting & Tinting services. We also have incredible gifts and products for purchase.

We are KNOWN for our fast waxing with minimal pain, The best facials in DENVER and gorgeous customized lash extensions.

We are most proud of the culture within our company and the feeling that our guests experience during their visits. We treat them like family and spend time getting to know them and their stories.

What moment in your career do you look back most fondly on?
Creating a successful business that has enabled many employees to live out their dreams. It is the most rewarding part of owning a business for me.

Pricing:

  • 50% Off First SINGLE Wax
  • $49 Dermaplane or Peel Service
  • 20% Off First Facial
  • Discounts for 1st time Lash Guests

Contact Info:

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Mia Voss

    April 22, 2019 at 4:22 pm

    LOVE this story! Tawyna and Roeland have created a unique & fabulous business. I’ve been a client of Wax & Lash for over a year now and won’t go anywhere else for lashes, facials, waxing. Why would I? They get it right & their staff takes such good care of me and anyone I recommend. Winning!

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