Today we’d like to introduce you to Tone E.T.
Thanks for sharing your story with us Tone. So, let’s start at the beginning and we can move on from there.
I was seventeen when I decided to pursue rap as a serious career. I had a friend who would constantly freestyle rap. He was terrible at it and I figured I would think of a rap line to show him how much he sucked. Unfortunately, I wasn’t able to let the “rapping” concept go and for the next ten years, rap music was all I thought about. I spent the next three years learning about cadence, structure, delivery, music production equipment, recording processes, etc. until I was able to save enough money to purchase my equipment. I had a laptop, a mic, and a synth pad in the corner of my one bedroom apartment. At that time I was also working fifty hours a week overnight at a grocery store for eight years and as terrifying as it was to quit, it was the best decision I’ve ever made to pursue a full time career in music. Six years later I now am a full time record producer with my professional studio and multiple clients. It’s a blessing to have made it this far but there are still major learning curves that I experience daily. Regardless, I am thoroughly grateful to have been presented with so many amazing opportunities that have allowed me to progress in such an awesome manner.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There were, and still are multiple struggles that I still experience daily. The biggest being financial. Just like anything you put your heart and soul into, it’s hard to see it go unnoticed or unappreciated. I didn’t grasp the reality of my situation until bills were due. That lit a fire under me though and it forced me to hustle, it forced me to learn, it forced me to find solutions because I had no other choice. It taught me multiple lessons at once and the biggest was learning how to improvise, adapt and overcome. As challenging as this is financially and emotionally, it’s reward is ten times greater. They say suffering builds character so that probably explains all my different personalities.
Please tell us about your business.
I am the sole owner and proprietor of the Natural Born Sinner Artistry Collective which has an Internationally protected all rights reserved trademark on the label. Trademarking my label has been my most important accomplishment. It feels amazing to have something that builds net worth and is protected on a worldwide scale. The NBSAC record label specializes in entertainment services in the nature of recording, production and post-production services in the field of music production of sound recordings. It’s awesome to be able to provide artists with a full in house availability of multiple services including but not limited to beats/instrumentals, vocal recording/tracking and mixing and mastering at an affordable price. We feel this helps set us apart from a lot of other companies and organizations seeing how none of our work is outsourced.
If you had to go back in time and start over, would you have done anything differently?
If I had to do this all over, one MAJOR thing I would’ve have done differently is to PLAN BETTER. I quit my 9-5 way sooner than I should’ve and I struggled dearly because of that. If I knew what I know now, I would’ve made sure my side hustle was established more for it to easily and quickly become my main hustle. The progress of my transition from a 9-5 to being self-employed was dampened and severely slowed due to my poor planning or lack thereof.
- Website: naturalbornsinnerac.com
- Email: firstname.lastname@example.org
- Instagram: @tone_et
All photos done by Justin Rose