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Meet Trailblazer Catie Knudson and Bobbi Martin

Today we’d like to introduce you to Catie Knudson and Bobbi Martin.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Who would have thought the beginnings of our relationship began at a PTA school meeting. Discussions of school fundraising, led to drinks after meetings, which ultimately led to a Grounded Goods partnership.

From the start, our goal was to create ‘goods that do good’ things. We wanted to make products that customers would love AND help others by giving back to people in need. We found a way to bring that to fruition with our chic wood earrings and have had the opportunity to give back thousands of dollars to organizations that benefit women who need help. Here’s how it works, when our earrings are purchased, we give 25% of our net profits to organizations that assist and support women. This could include safehousing for domestic abuse, pregnancy support, or counseling after infant/child loss. #womenhelpingwomen

Our “give back” didn’t evolve overnight. We have grown from selling earrings out of our living room to now having a large focus in wholesale. Within six months, we went from selling in five small boutiques in Northern Colorado to now over 30 stores across the U.S. The momentum is building, and we can’t wait to introduce new products that give back to other types of organizations. Look for a metal sign collection to benefit our veterans coming soon!

Two owners can be better than one. We feel that we have a well-rounded company because one of us is left-brained, while the other is right-brained. This creates a unique way to collaborate. With Catie’s degree in Graphic Design, she is able to put a lot of her energy and focus on the design side of the company. Bobbi, on the other hand, is able to use her background and education in business and management to keep things on track. We make sure to add some fun to the grind with art directing photo shoots, shopping to scout out new trends, bouncing ideas off each other, and dreaming about our next .

Has it been a smooth road?
The saying “success doesn’t come easy” proves to be true. As rookie entrepreneurs, we’ve had to figure a lot out on the fly and learn from our mistakes. As mothers, one of our biggest struggles was learning to balance work and family. It was tempting to have work on our minds all the time, but now we’re learning to set work limits and dedicate time with our families. Shout out to our husbands for supporting us while we continue to build the company.

We have also had to tackle finding suppliers, figuring out price points, learning customer preferences, as well as a number of other things, but maintaining a positive attitude has been key. Sure – we get down, but we don’t stay there long. We spin it into something positive and keep moving. This again is where it pays off to have a partner! One of us always seems to be able to pick the other back up.

We’d love to hear more about Grounded Goods Design.
We create our earrings from walnut or alder wood species and hand assemble them with sterling silver filled hooks. Our customers LOVE how lightweight and versatile they are with any outfit.

We are both looking for inspiration from nature, fashion trends, and just plain life to implement into our earrings. We have even created custom earrings for customers who want to give something extra special to their loved ones or provide a unique design for shop owners.

As mentioned earlier, we also work with metal and have crafted both stock and custom metal home decor signs. We are looking to grow this part of our business in 2020.

We are proud of our customer satisfaction and being able to give back a generous portion of our profits to people in need.

What’s the most important piece of advice you could give to a young woman just starting her career?
Every female entrepreneur needs to hear that it’s okay to make mistakes, that’s how we learn. Pick yourself up and keep trying! This is not a sprint; it’s a marathon. Be ready for some grueling uphill climbs and some fun downhill glides, but most important– stay the course and let your passion guide you. Also, find a mentor that supports you, and don’t be afraid to ask lots of questions.

Contact Info:

Image Credit:
Emily Davis

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