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Meet Trailblazer Jenna Jaeger Chacon

Today we’d like to introduce you to Jenna Jaeger Chacon.

Jenna, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up in the suburbs of Chicago, I was a little rebel with big dreams who hated the word “no” (and still do). I was determined to create my own path, try everything at least once and of course, live out my “Carrie Bradshaw” fantasy in the big city with my entrepreneurial, fashion-forward gal pals. But to be completely honest, I never considered myself an entrepreneur or ever thought I was going to be a business owner. When I made my move to Denver at the young age of 23, I began my “Carrie Chronicles” as a Denver Broncos Cheerleader turned non-profit coordinator turned flight attendant turned wedding planner. It was here (wedding planning) that I landed in a career path where I found both passion and purpose – which I believe to be the two most important aspects to life. I began working under a local Denver wedding planning company who was already established and ready for a new assistant (me)! We had serendipitously met six months earlier at my friend’s wedding, I was a bridesmaid and this local company was the planner. We hit it off and I quickly emerged into the Colorado wedding industry. I loved it. I spent four years under this brand and I quickly learned A LOT about myself. I realized I had different values, a different style and I attracted a different clientele. I was often put in situations where my strengths and weaknesses were put to the test, I made mistakes and learned how to overcome them and I learned how to survive on a service-based income of $25k at the age of 26. All the while, I was witnessing poor business practices, bad habits and non-existent leadership. I eventually realized that I no longer aligned with this company’s brand and it was time for me to move on and branch out. I had no clue what that looked like because remember I had zero desire or faith to become a business owner, but here is the best part of my story…

I married my wife (aka the female version of Mr. Big) in 2017 and naturally, I wanted to plan my own wedding (big mistake, huge!). Trust me when I say, just hire yourself a planner! When it came time for me to be the bride, I did not have that enjoyable day-of experience that every bride deserves. Everything behind the scenes seemed to be falling apart because I did not have a #bossbabe planner in my corner taking care of all the nitty-gritty. Don’t get me wrong, my wedding was epic, but as the bride trying to be her own wedding planner and relying on my soon-to-be ex-boss to take control, I was stressed and left completely disappointed. The silver lining was that my bad experience became the fuel to my fire. Revel & Roots Events was born! Post-wedding, I registered my new business name and prayed for God’s direction. It was that day I also made a promise that moving forward I would never allow any of my clients to ever feel how I felt on my wedding day (insert my new passion project). I found new purpose. I was creating a brand that stood on the back of my own experiences – hence the true meaning behind my business’s name – “Revel with you Roots!” Everyone deserves their own version of the perfect wedding day and I’m just here for the cake.

Here is the part where I tell you the cliché “anything is possible” quote, but I truly believe in that. I believe you will get back what you put in. I have spent nearly 10 years here in Denver making connections and establishing a presence in a city I had no prior relationships or ties to. I’m still here (and still learning to accept the word “no”) planning weddings & events all over Colorado and even some back in Chicago, while being a wife, dog-mom and running an industry networking group called, “Thursday Therapy.” All the while keeping in mind a few words to live and do business by…
1. Know your worth then add tax;
2. Be kind;
3. Understand that nothing good is ever easy;
4. When you find your purpose and you become passionate about it, know you’re living life to the fullest.


Has it been a smooth road?
Absolutely not. And yes, the struggles are real! Navigating a life of entrepreneurship is not easy and I will go back to my “nothing good is ever easy” point, but you just start somewhere and little by little you figure it out. The struggles are your greatest teaching moments. You have the opportunity to learn the most in the midst of a sh*t storm. While I was working under poor leadership, stressed about being caught in the fire of unethical business practices and reading exaggerated bad reviews about my performance, it all prepared me and also taught me what not to do.

My advice for young entrepreneurs is to stay connected and get involved in as much as you can. If you are the smartest person in the room, you’re in the wrong room. Surround yourself with people you admire, people you respect and people who invest in you. You never know what networking event or casual conversation in an elevator will propel you into your next big opportunity. It truly is all about your experiences (both good and bad) and who you meet along the way. Also, don’t be afraid to ask questions. There will always be someone who came before you – learn from them. Lastly, don’t be afraid to fail. Failure is inevitable, but it’s where we learn the most. Forget the mistakes, remember the lesson.

We’d love to hear more about Revel & Roots Events.
Revel & Roots is a female collective of #bossbabes who are passionate about creating weddings & events that bring out life’s best moments. As wedding planners, we are responsible for bringing together a team of “rockstar” vendors, pulling together a creative vision, managing every last detail and keeping all the people happy. I genuinely love what I do. I love seeing all the creative details come to life and being the “commander-in-chief” on wedding/event day. I know this is one of my greatest strengths – my OCD kicks in and I manage the details of the day with confidence. I am often told that my weddings’ feel “calm – and everyone is at ease” and it’s because I make sure my clients and their guests know that I’ve got this!

My brand is only two years old, but I can proudly say I have developed deep relationships within my industry and I ensure I stay connected in the community. I am proud to have earned “Best of Knot Weddings 2019” after my first year in business and my work has already been published in print and online publications. I would say I’m known to have a stylish and creative vibe and prefer to highlight unique colors & patterns. The rebel in me goes against the norm. Most importantly I stand for being present and living each moment to the absolute fullest – “revel with your roots!” I tell my clients “what you see, is what you get” and there is no sugar coating anything. I am honest (almost to a fault) and I don’t apologize for being me. I believe that is what sets me apart. My clients just get me, and I can relate to them.

Do you feel like there was something about the experiences you had growing up that played an outsized role in setting you up for success later in life?
Yes, getting involved in everything! Growing up, I was fortunate enough to go to a school and live in a neighborhood that offered sports, activities, extra-curricular programs, etc. I dabbled in everything – karate, dance class, team sports, choir, ice skating – you name it. This challenged me to find my interests and associate with different types of people. It made me feel like I was capable of doing anything. I also never gave up on my passions. For example, I grew up a dancer at heart and always wanted some sort of dancing career, so I auditioned for my college dance team (didn’t make it), then the Kansas City Chiefs Cheerleaders (didn’t make it), then the Chicago Bulls Dancers (didn’t make it), and eventually the Denver Broncos Cheerleaders (MADE IT!) – Don’t ever give up on yourself or your passions.

Contact Info:

  • Website:
  • Phone: 847-409-5959
  • Email:
  • Instagram: @revelandroots ; @jennalynnjaeger

Image Credit:
Jen Jinkens Photography, Kenz and Nick, KB Digital Designs, Rachel Havel, CPT Photo, Elizabeth Greve Photography

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