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Meet Trailblazer Lauren Mims

Today we’d like to introduce you to Lauren Mims.

Lauren, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I got my degree in Public Relations at the University of Texas and spent my time in the Dallas area working on big projects for Fort Worth Opera, D Magazine, The Women’s Center of Tarrant County and others before moving into agency life at FleishmanHillard. There, I would work on experiential projects with Google and General Motors which instilled a love for exciting, memorable moments for the public. When I decided to move to Denver, I wanted to bring that passion with me. So I landed a job with Outdoor Sportsman Group and quickly worked my way up to social media specialist/manager for 20+ properties in TV, print, and web. But honestly, it wasn’t what I loved. I think social media is necessary, but interacting with people face to face and shaping public perception is what brings me to life. I began focusing all my spare time in my non-profit, Bad Bettie Project, and my freelance work through Currently Colorado. I left my job at OSG back in November and have been focusing on these other projects full time.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It really has not been a smooth road! Career-wise, things had been pretty great from early college on. My personal life, not so much. My boyfriend was in an accident and died my sophomore year of college which is why I dove into work in the first place. I graduated and landed great gigs, but I was constantly trying to move forward when I didn’t really need to. That accelerated path means I also ran into burnout pretty quickly. After not receiving an extension with my job at Fleishman-Hillard, I saw it as an opportunity to start a new chapter in Denver. I landed another solid job and felt like things were absolutely on track, then my Dad unexpectedly passed in April of 2018. This unexpected weight of grief was something I tried to work through while in a corporate setting, but it really didn’t allow for it. I was overworked and underappreciated. So, I quit and here I am running my own company now. I still have struggles and have a lot of figure out, but at least I’m not having mental breakdowns every day anymore. I’ve never had the goal to run my own business, I’m more of a team player. Which is why my next goal will be finding that team. My main piece of advice for young women just getting started in their journey is to have a plan, but be flexible. The plan is going to change and beating yourself up over it will only make things worse. If a wall is blocking you from moving forward, get climbing. Life isn’t going to stop just because you hit bumps in the road, be creative about how you tackle them. It won’t always be what you envisioned for yourself, it might be better.

We’d love to hear more about Currently Colorado, Bad Bettie Project.
If you ask anyone around town, they’ll tell you I do it all. I see myself as the master of amplifying messages, a specialist in public persuasion and the orchestrator of experiences. More simply: I specialize in public relations, social media, event planning, and cross-platform integrated campaigns. I do most of this under my brand, Currently Colorado, which is also known as an influencer brand in the outdoor space. When I’m not pulling all the strings there, I’m running my non-profit, Bad Bettie Project, as the executive director. BBP is a women’s social club helping millennial+ aged women find friendship, jobs, housing, medical help and more in the Colorado area. My work in bringing the public together and creating exciting, memorable moments has led me to win a SABRE award for the SXSW I’m Feeling Lucky Google Store Claw experience, several graphic design awards, multiple sold-out events, and an invitation to the 2019 Facebook Communities Summit. Being one of the more recent accomplishments, I have to say I am most proud of my invitation to be part of this year’s Facebook Communities Summit. Three hundred community leaders around the world were brought out to Facebook HQ to discuss strategy, growth, and collaboration. I’ve got big player experience and connections with a heart for small businesses, community, and service.

In 2019, my big focus will be experiential events and public relations. PR services I offer include influencer marketing, press releases, media advisories, pitches to broadcast/print media, cross-brand opportunities, and public service opportunities. Experiential events are unique experiences I design with you for your guests. This could be as simple as a mixer with a memorable activity/performance all the way to an interactive art exhibit. For example, the gala I hosted in October 2018 featured magicians, henna artists, tattoo artists, reiki masters, tarot readers and more. These exciting events create a larger impact amongst customers/clients that have a long-lasting ripple effect on the community. I love to bring high caliber tactics to the average entrepreneur, and that’s what sets me apart.

Do you feel like there was something about the experiences you had growing up that played an outsized role in setting you up for success later in life?
Growing up I was very animated. I went to an art school that really supported my love for the arts, which is why I actually majored in Theater and Music Business originally. However, I quickly realized after my first two years of college that as much as I loved the arts, I HATED being graded on it. Nothing sucks the fun out of playing music than aural skills, I promise. However, I also had a strong love for politics and public service. This led me to work on a presidential campaign in 2012 and run a political chapter on campus, as well. So, you’d think, “Maybe she’ll switch to poli-sci?” Nope. I walked into a PR 101 class my “junior” year of college and listened to a woman lecture us about the entertainment industry in PR. It was like a lightbulb turned on in my head and I can’t tell you the last time I got so excited for my future. See, public relations is needed in every industry and you don’t have to specialize in just one. It allows for flexibility and my heart rejoiced with that. I look back on my career since graduating and I’ve done just that. I’ve worked in healthcare, fashion, musical performance, visual performance, broadcast TV and radio, motors, sports, firearms, politics and so much more. It was the smartest switch I made and I was so fired up about it, I managed to get my entire PR degree pinned down in 2.5 years.

Pricing:

  • Experiential Event Planning – $500 for events under 50 people, $1000 for events over 50 people
  • Social Media Management – $750 month
  • Public Relations Services – $45/hr, $650 month
  • Bad Bettie Project – Facebook LIVE Sponsorship – $150
  • Bad Bettie Project – Facebook Sponsored Post – $100 + exclusive offer for members
  • Bad Bettie Project – Event Sponsor – $100+

Contact Info:

Image Credit:
Kimberly Crist Photography, Natalie Moore Photography, Julie Shultz

Getting in touch: VoyageDenver is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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