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Meet Trailblazer Monika Anderson

Today we’d like to introduce you to Monika Anderson.

Thanks for sharing your story with us Monika. So, let’s start at the beginning and we can move on from there.
My story starts in 1996, in Budapest, Hungary. I was a junior in college and just learned that I got accepted by the Broadmoor Hotel in Colorado Springs for a hospitality internship opportunity. I was so excited. The whole world opened up, I moved continents, and immersed myself in a different culture. It was a strange world with beautiful mountains, red rocks, SUVs, and friendly people asking “how are you?” all the time.

I met a handsome boy, my future husband a half a year later, and this new world became my new home three years later. My original plan of working in the hospitality industry changed once we had kids, and I became involved in teaching. It’s a long story for another day, but I spent ten years educating children from 5 to 14 years old, how to become tech-savvy. It wasn’t as hard, as most kids start their lives as digital natives. However, I felt that ten years of being an educator was a nice round number, and I was ready to put myself to the test in the business world. I had great role models in front of me, both my mother and my husband are successful entrepreneurs.

I took inventory of my education, experiences, and skills, and I felt that the relatively new area of social media was a good fit. I chose to become a content marketer focusing on small businesses, and that’s how Kameleon Digital was born almost three years ago. I recently added web design to offer more services. My desire to help other small businesses succeed comes from my belief that the world is more delightful with diversity and variety. Small businesses bring innovation, build community, and strengthen the local economy. Once I found my passion, it was easy to get out there and share it with the community.

I now have a good mix of IT, travel, wellness, finance, and other niche businesses I work closely with. I write content for them, take pictures and videos about what’s happening and what’s meaningful to talk about. I really enjoy scheduling my time the way it best fits me and my clients.  I also enjoy being able to work from home or the local coffee shop.  Writing is a part I’m still working on, but the more I write, the better I get.

Has it been a smooth road?
The road is never smooth, so it’s all about when the next obstacle will come up, and how you prepare for it. You’ve got to have tough skin when you are a business owner.

I couldn’t have done what I’m doing now in my 30s, because I wasn’t ready for it. I had to go through my experiences to be able to be here and become who I am. Someone capable to manage her time, her energy, her workload, her commitment to her family, and her other passions all through self-motivation.

We’d love to hear more about Kameleon Digital Marketing.
I listen to my clients and learn with them. They all have personalities, styles, pet peeves, and I enjoy figuring those out. There are so many ways to market a company, and many of them aren’t the right way for every business. I show the right ones to my clients, and never use methods that they would be uncomfortable with.

I show the right digital platforms, tools, and marketing tricks that work for them, and I’m a big believer in creating content that people are actually interested in. I’m good at creating engagement, which keeps their names and their brand in front of people’s eyes. We achieve the best results and get the most looks on a website, on a blog, on Facebook or LinkedIn posts, when we co-create. When people sense that you put your heart and soul into it, they’ll respond. Good business marketing is surprisingly even more emotional than other contexts. I’m proud of a Constant Contact All Star Award for outstanding email content one of my clients recently received. We worked hard for writing about things people actually want to read.

Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
Stick with the same networking groups for a while. Visiting too many and not returning to them or not showing up regularly will send the message to people that you aren’t serious in your business. Know exactly who you’re ideal clients are and pay special attention to those people. Sometimes, people that aren’t your ideal clients can be great allies, because they may have an extensive network.

Contact Info:

Image Credit:
Remy Rue Photography (picture of accepting award)

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