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Meet Trailblazer Paige Sparkman

Today we’d like to introduce you to Paige Sparkman.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I lived my childhood in both Colorado and a small town in Minnesota. Once I grew up a bit, I spent two years at Minnesota State University – Mankato. When I was forced to leave school for financial reasons in 2014, I had just recently figured out that I wanted to study Graphic Design (this coming after a Psychology and Political Science Major). In 2015, I moved back to Denver and worked a string of jobs that paid me, they just didn’t fulfill me. In my free time, I was obsessively studying design and art dreaming of a way to make it my career. After quite some time, I decided to make my first YouTube video, which was something I wanted to do for a long time but never felt confident or valid enough to do. In August of 2018, I was hired to be a part-time graphic designer and social media marketer for small business and I finally felt like I had found somewhere that took me seriously. Shortly thereafter, E. Paige Sparkman was born. That’s when I really started to hustle.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No, but is it ever? I struggle with many things even now, and I’ve found YouTube to be a fantastic teaching resource. I don’t have money sense or a business bone in my body, so learning those ropes has been a hurdle, to say the least. I’ve always been a big believer in faking it until you make it. I took jobs that I didn’t feel qualified to do, but I know myself and I know that if I say I am going to do something, I am going to figure out a way to do it. You have to have tough skin if you want to start a business or put yourself out there, and I, my friends, do not have tough skin. I’ve had my feelings hurt, and I had to learn to just keep moving. The beauty and defeat of art and creative paths is that everything is subjective, and you have to teach yourself to roll with the punches. If great artists quit at their first critique, our world would be a cold, blank slate of failure. If you struggle, take a break, I always strike something magical when I’m not actively searching for it.

Please tell us more about your work, what you are currently focused on and most proud of.
I work as a graphic designer/web designer/social media marketer. When I describe my job to kids or pre-computer adults, I find a sign or a business card or a website and tell them “this is what I do, I make these.” I’m most proud to work with other small business that are hustling, trying to make a career for themselves that no longer depends on “the man.” I think I am set apart by the fact that I am self-taught, and that alone forces me to reach higher, work longer, be more flexible and pay more attention to what the client is looking for. I am a hard worker, and I won’t let a simple issue stop me from achieving the end goal.

Do you recommend any apps, books or podcasts that have been helpful to you?
I love Canva, especially for quick social media content and Udemy for courses and teaching myself new skills. I’m really committed to self-improvement, and political books (I know, but I have to get out of my creative world sometimes). I’m a huge fan of The Desire Map by Danielle Laporte, Big Magic; Creative Living Beyond Fear, by Elizabeth Gilbert and Daring Greatly by Brene Brown. I love podcasts, mostly about true crime (Serial, Up and Vanished, The Ballad of Billy Balls by Crimetown), however, I’ve been indulging in Armchair Expert by Dax Shepard and Couples Therapy with Candace Pool and Casey Neistat lately.

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Paige Sparkman

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