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Meet Trailblazer Yesenia Casas

Today we’d like to introduce you to Yesenia Casas.

Yesenia, please share your story with us. How did you get to where you are today?
How did I get to where I am today? Trial and error, and ultimately getting let go from my 9-5! Before becoming a multi-passionate entrepreneur, I always had a steady (and boring) job. Mostly in finance and accounting roles. I also always knew that it was not the life for me. Since I was a kid, I use to start my own “companies” and when I was in high school, one of my teachers told me I was an “entrepreneur” before I even knew what that meant. I always knew that eventually, I wanted to work for myself doing something I loved. However, being a young mom made it challenging to leave the comfort of a steady paycheck and benefits so I continued to work, climbing the latter only to a point where I was comfortable with the pay but never far enough for a long term commitment or to make a “career” out of it. I, along with my sisters, started our event design company Casa D Events during the time I was still working full time. It was my side hustle and something I truly enjoyed doing. It fed my creative side that was constantly starving at my regular job. While it was fun, it was not enough to replace my income. That’s when I decided that I wanted to get my real estate license. I was always fascinated by real estate and development, especially living in Denver. I knew that if I became a licensed broker I would be able to have a more flexible schedule, which was extremely important to me being a single mom. So there I was, balancing working a full-time job, running my event design business and studying to get my real estate license. My plan was to get my license and eventually leave my job, however before I ever made it that far, my job decided to let me go! It was really a mutual separation if you ask me and I can’t say I was bothered by it. I walked out of that place and never looked back. I studied really hard and passed my real estate test on the first try. I started dedicating my time to growing BOTH of my businesses and the rest is history!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say it’s been a relatively smooth road?
Smooth road, what’s that? What I can say is that it was, and is a long road. It took me a long time to decide to just start! I played out every scenario in my head of how I could fail. I told myself I wanted to accomplish certain financial milestones before leaving my job. I made fear-based decisions that kept me at my job knowing I was unhappy and unsatisfied. I truly believe that being let go from my job was the universes way of telling me “you’re ready”. Had that not happened, I might still be there!

My advice for young women starting out is to try as much as possible to find clarity on what your goal is. Whether it’s within your current career or something totally different, define what you want. Once you know that it will be easier to start taking steps, even if they’re baby steps, in the right direction. I know if I would have taken the time to REALLY figure out what I wanted I would have taken the leap a lot sooner. I also like to tell young women to just start, wherever you are with what you have. Don’t let the fear of not being perfect stop you. Trust me, you will make a lot of mistakes but that is the only way to get better!

We’d love to hear more about your business.
I’m a multi-passionate entrepreneur and proud of it! I own and run an event design company Casa D Events and I am also a licensed real estate agent in the state of Colorado.

I run my event design company along with my two sisters. We have been doing it for a few years now and truly pride ourselves in our work. We specialize in weddings and quinceaneras mostly but do all types of events from intimate gatherings to large events.

In real estate, I specialize in residential real estate and I work with both buyers and sellers. I love the city that I’m from and therefore mostly work in Denver but also the surrounding areas.

What I am most proud of is that I have been able to “marry” both of my businesses and build a brand that is entirely authentic to ME. We’re so often told that we have to be one thing or another and so I believe that it is what sets me apart. I’ve created a unique skill set that makes me the ideal person to guide newly engaged couples both through the wedding planning process as well as the first time home buying process.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
I believe there is a tremendous amount of opportunity for women today more than ever. While there are still strides to be made, women are in a better position to make professional progress. In real estate, women dominate. In event planning, women dominate. I think there is a specially unique opportunity now that did not exist before with tools like social media. There are countless women making a living from blogging and being influencers. While a lot of people don’t take it seriously, it’s happening and it’s clearly dominated by women.

Contact Info:

Image Credit:
Diana Chairez, Deetography

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