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Meet Tristin Johnson of Project Floral in South Denver

Today we’d like to introduce you to Tristin Johnson.

Tristin, please share your story with us. How did you get to where you are today?
My passion for floral design and the natural world was instilled in me at a young age. Throughout my high-school and college years, I studied art and dabbled in the education world because of my passion for creativity and love for students. I started my business when I was student teaching in college; My older brother called me up and invited me to start a business with him (he also was teaching at the time and had a degree in English). Because of my faith in my brother and his faith in me, I decided to go for it! I had my hesitations about the venture (having no background in anything related to anything financial, business, or even mathematical) and I definitely felt like I was taking a big step out of my comfort zone. We took out a small personal lone to get started and kept the overhead low, had our clients pay in advance, and I worked several jobs on the side to pay the bills. For the first several years I worked out of a basement, a garage, another basement and then a kitchen designing wedding flowers. After three seasons, we moved into a studio space, as my brother started a new venture on the side (a wedding venue) following his entrepreneurial dreams. We shifted my role into an owner-operator role and he gifted me with majority ownership as he slowly stepped more into a support role. Project Floral is now a thriving small company.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The number one struggle is learning how to lead and structure a small creative business to grow into something that is larger than what I could do on my own. I learned how to create structure, vision, and culture in a small company that has an emphasis on creativity and I found it extremely challenging! I shifted the focus from my own personal identity into designing a brand identity that could be carried out by others (this partly took place through the process of re-branding) I learned how to have a small staff that is able to communicate, collaborate, and bring their own strengths to the company and also found that those strengths were only able to flourish when there was enough structure provided for growth.

Please tell us about Project Floral.
As a specialty floral design company, our sweet spot is wedding designs. We are known for amazing fresh floral and specifically specialize in floral installations that are designed on-site at events. We are known for prioritizing our clients, truly listening to them, and then turning out a vision for their wedding day that is more than they ever imagined. It is a truly amazing process, and our dedication to creating a process from the first step to the last moment of clean-up has lead to really happy clients and an engaged team of designers that love what they do.

Do you look back particularly fondly on any memories from childhood?
Creating a pine-cone doll out of natural materials in the woods. Basically, all of my most favorite memories as a child are when I was given the opportunity to create something.

Contact Info:

Image Credit:
Jamie Beth Photography, Ali and Garrett Photography

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